Are you losing deals because of a weak value proposition?

Over 10,300 professionals subscribe to "String's Theory", so they can learn how to better market themselves. Today we're talking about re-position yourself as a trusted voice.

?? Be Valuable Like Madonna

As a musician, Madonna is the queen of pop. From a marketing point of view, she is the queen of repositioning. To survive in the cut-throat world of music, she revamps herself to be relevant.

That's the same for us. To be relevant we need to be on top of mind. The top choice.

Here's a good question to ask yourself:

• How well are you positioned?
• Is your value proposition strong?
• Are your expertise and credibility obvious?
• Are you the trusted choice within your industry?

We are so close to ourselves that we can miss out on how we perceived in the market.

?? This Is A Reminder To Reposition Yourself

With a strong value proposition: it's easier to sell yourself and your business. It is the foundation of your business. It underpins your effort for sales, marketing and product development.

It's a critical factor for conversion: it can be the deciding factor in closing a sale or losing it. A compelling value proposition grabs a prospect's attention. It encourages them to read more about you and your offering.

It's a choice thing: Succinctly convey what your core value is. By doing so, you will be ahead of the game and the top choice. You want prospects to be confident to pick you over your competitors.

It's also a market understanding: You know where you fit the in the market. In order to write a compelling value proposition, you must first research your competitors and their offerings in order to differentiate yourself.

This is the time to rework your value proposition and reposition yourself.

Be compelling.

You Are Awesome What You Do

Deals and great projects start with you and your core belief in your worth.

I believe in a world where we increase creative vibes.

?? Need help with your compelling value proposition and building a brand?

Consider joining The Trusted Circle, a membership programme that helps experts and leaders become a trusted voice in their industry.

We are not a course. Where we leave you to learn. We created a membership to continually support your growth and refine your voice. You have a playbook and my knowledge to leverage.

If you need help creating a compelling value proposition, we're here to help. This the first step to amplify your voice and brand.

The monthly is a great option for self-discovery mode and going at your own pace.

The annual choice is for those who are committed to grow and scale their voice online.

(did you see my value prop/pitch. lol)

? The Trusted Voice Update

As a young startup, we aspire to create a supportive space for our volks to be creative and discover/amplify their voice.

Which is why I am excited to officially add as a core team member, Jay Henenberg, a trusted voicesmith and learning designer. He has over 7 years of learning and development experience. He has a cat named Bean Beanie ?? He will be taking care of The Trusted Circle and I can focus on acquisition and next feature development.

Product-wise, we created The Trusted Circle to help professionals upskills the their content and marketing skills. We have seen an increase of static resume LinkedIn profiles turning in channels. A member would create an average of 3 content per week.

Currently our annual membership of $400USD. Which is considered a cost-effective price point compared to other competitors who are typically range in the $1000+ range.

Still, we plan to push the price up once we add the next BIG feature. Our next focus is the analytics/dashboard experience for our members.

Why analytics?

One, I want to see a collective number and provide the best advice for our members. It's like a beehive mentality. We share intelligence, we grow collectively.

Two, on individual level you want to see if your numbers are hitting your goals and you can personally see your growth.

I'm excited to see this feature integrate in the next two months. Currently, it's in a beta and testing phase.

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