You are loosing mortgage inquiries without this in your business!

Have you ever sent an email, but never thought about it again, when communicating with new prospects that aren't referrals it's a completely different game. You can't expect them to be the same, they don't know who you are, what you've done or why they should get their mortgage done with you!

Only sending sporadic emails once or twice means your message is always sporadic and never consistent. A nurture campaign does the hard work for you in creating a relationship with the prospect. They are seeing your reviews, you are teaching them about the buying process you are giving them so much value they really want to give something back to you!

Email marketing is one of the best ways to communicate with your buyers, nurturing a prospect on your brand, who you are, your reviews etc when they are looking at your product or service.

It is one of the most cost effective methods to market your business to your prospects, you can build a relationship with them without even speaking to them or actually doing anything yourself.

Email nurture campaigns are emailing humans directly it's completely different from emailing a list of email addresses sending your message to people who have no interest in you isn't going to help much. and actually it can cause more harm than good! It's actually sending relevant information to people that actually want to see it.

A good nurture campaign can be used in all stages of the customer journey, emailing prospects when they are ready to buy is a great way to keep your business on their mind.

When emailing prospects you have to keep in mind that email is still very popular, some people might even rely on email as their only method of communication, some older people only use email to communicate with people outside of their circle of influence if they don't want to speak on the phone.

Nurture campaigns are also used for increasing revenue, increased sales, increased conversions and increased customer engagement.

Email Nurturing Campaigns are a series of targeted emails sent to prospects at different times in their buyer's journey.? The goal is to educate qualified leads about the benefits of your products or services. The timing and messaging will depend on where they are in the buying cycle!

You might be asking yourself right now, how do you build these campaigns? If that's the case then let me ask you something, are all your emails different? Does everyone get a personalised email from you?

Do they feel it's personalised, even if all they see is the subject line and the reply address?

It can be frightening to think of putting together an entire nurturing campaign by yourself sometimes it takes months to go through with making sure each stage is working well and getting the results that you want.

Having a nurture campaign is absolutely essential in this day and age, their is so many different things always vying for everyones attention, the fact is you need to keep front of mind with your prospects and a well designed, tried and tested nurture campaign can do that for you.