Are you looking at everything as a media opportunity?

Have you trained your brain to look at everything as a possible way to land in the media?

As an on-air lifestyle expert, I have to get creative to regularly be in the media. It means I've trained my brain to spot opportunities with everything I do.

Last week I was shopping for my niece's graduation party that I'm hosting. As I was pulling things together for centerpieces, decor, and what we wanted at the party, it hit me - THIS is a television segment!

When I got home I put the pitch together, sent it in, and I will be on Good Day DC next week for "Planning the Perfect Grad Party."

A few weeks ago I was at my local Dollar Store and it led me to take National Organization Day and put a spin on it of "Organizing on a Budget" and I got the yes to that segment.

I always say pitching the media is muscle memory! Putting your annual calendar together is a must for ideas and then when you do something like I did with shopping, you'll come up with other ideas.

HOT TIP - When a client asks you a question that would benefit a much broader audience, that could be something to pitch.

Always be on the lookout for what could benefit a media outlet's audience and start regularly pitching. THAT is how you land in the media!

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Christina Daves is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands go from Established to Known? through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.? She can help you do the same! Reach out at www.ChatwithChristina.com.