Are you looking to boost your eCommerce sales and stay ahead of the competition?
While many retailers focus on creating a visually appealing site that's easy to navigate, there are several key features that can take your eCommerce experience to the next level.
In this article, I will list 10 features that you may not have thought about including in your website design and build. From personalised product recommendations to augmented reality, these features can help increase engagement, build trust, and ultimately drive more sales!
So without further ado, let's dive in and explore these 10 must-have features for eCommerce websites.
1.??????Personalised product recommendations - By using data from past purchases or browsing behaviour, you can suggest products that are likely to be of interest to the customer. This not only helps increase the likelihood of a purchase, but it also improves the overall customer experience.
2.??????Visual search - This feature allows customers to upload an image and find similar products on your site. This can be particularly helpful for items that may be difficult to describe or find using traditional search methods.
3.??????User-generated content - Incorporating customer reviews, photos, and social media posts into your site can help build trust and social proof. This type of content also provides valuable insights into what customers are looking for and what they like about your products.
4.??????Virtual try-on - Using augmented reality or other technology to allow customers to visualise how a product will look on them before making a purchase can be a game-changer for certain types of products. This feature can help reduce returns and improve customer satisfaction.
5.??????Customisable products - Giving customers the ability to personalise or customise products to their specific needs or preferences can help differentiate your brand from the competition. This feature can also lead to higher margins and repeat purchases.
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6.??????Subscription services - Offering subscription options for products that customers use regularly, such as skincare or cleaning products, can help improve customer retention and reduce churn.
7.??????Gamification - Incorporating game-like elements into your site, such as loyalty programs or rewards for completing certain actions, can help increase engagement and encourage repeat visits.
8.??????Chatbots - Providing customers with quick and easy access to support through chatbots that can answer common questions and provide assistance can help reduce friction in the buying process and improve customer satisfaction.
9.??????Social commerce - Integrating your website with social media platforms to allow customers to make purchases directly from social media posts can help improve the overall customer experience and increase brand exposure.
10.??Augmented reality - Using AR technology to create immersive experiences for customers, such as virtual showrooms or product demonstrations, can help improve engagement and drive more sales.
So there you have it - 10 must-have features for eCommerce websites. While not all of these features may be relevant for your business, it's worth taking a closer look at each one to see if it could help improve your eCommerce experience. By incorporating these features, you can create a more engaging, personalised, and seamless buying experience for your customers - and ultimately drive more sales.