Are You Listening. Leaders?

"Some men see things as they are and ask why. Others dream

things that never were and ask why not."

-- George Bernard Shaw

"The greatest discovery of my generation is that a human

being can alter his life by altering his attitudes of

mind."

-- William James

"Inspiration grows into full-scale creation through

persistence and imagination."

-- Carol Lloyd

"Courage is the price that life exacts for granting peace.

The soul that knows it not, knows no release from little

things."

-- Amelia Earhardt

 Leadership Begins With Listening

Too often, leadership is defined as giving orders. Many

entrepreneurs and professionals still used a model of

leadership that is best suited to the military or other

situations where life and safety are critical concerns, but

in business that is rarely the case.

More often in business, leadership is about listening to

people and helping them get what THEY want in the light of

a larger context.

Effective leadership is about working WITH your staff to

help them get what they truly want, whether it is

recognition, respect, job satisfaction or income, in the

context of the business' over-all goals for growth,

customer loyalty or increased sales.

Effective leadership is about listening!

The best salespeople listen to find out what the customer

wants, and then they find ways to provide it. The best

managers listen to the needs and desires of their staff.

The best entrepreneurs are experts in listening to the

marketplace for feedback about change, new trends, and new

services.

Remember the old saying that we were born with two ears and

one mouth. The obvious lesson is to listen twice as much as

we speak. I think it was Yogi Bera who once observed, "You

can learn an awful lot by listening." In business, that is

certainly true.

God put our eyes in front so we can see where we're going,m not where we came from!

Brian Azar talkbiz @aol.com www.salesdoctor.com

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