Are You Leveraging SMS in Your E-Commerce Strategy, Yet?
Telebu Communications
Creating meaningful experiences by unifying teams, customers & businesses, at scale.
Did you know that in the past year, mobile commerce (shopping via a mobile device) sales skyrocketed to make up almost 73% of total e-commerce sales??
As the world keeps transitioning from desktop to mobile, so should your marketing strategy if you want to keep up.
In this piece, we’ll dig into why SMS is not just an old-school communication tool but the future of e-commerce.?
Now, these aren't just e-commerce trends but broad digital shifts in customer preferences. And they can be applied to any industry.?
With that being said, let’s dive into the meaty part.
SMS is the Formula 1 ?? of marketing channels
In today's world of instant coffee, next-hour grocery drop-offs, and Amazon Prime shipping, faster is better.?
That’s where SMS enters. Studies show that it takes 90 seconds for someone to respond to an SMS, compared to 90 minutes for an email.
Let me share a little story that exemplifies this:
A local bookstore decides to host a flash sale. They send out a flash sale email and SMS alerts as well. Within 3 minutes, the store starts receiving online orders from the SMS notifications. The emails? Most of them haven’t even been opened yet.
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SMS outperforms other marketing channels
Let's break down the numbers to give you an overview of just how well SMS actually performs.
?? Check out: Powerful e-commerce SMS templates
With a well-thought-out SMS strategy, this channel has massive profit potential.
The ultimate resources for your e-commerce business
Here are some resources full of handy tips for you:
That’s all we have for you. Hope you found this edition helpful! Talk to you soon.
Ciao,