Are You Leveraging On-Site Activations to Engage Your Audience?
Canadian Viewpoint
Your Canadian experts in offline/online fieldwork and data collection: IHUTs, Panel, CATI, lntercepts, PreRecruits, F2F
In a crowded marketplace, standing out requires more than traditional marketing techniques. To understand the effectiveness of their products, services, and marketing efforts, brands must rely on customer feedback gathered through interviews, surveys, and social listening. On-site activation is a powerful method which allows direct engagement with your target audience in a different environment, increasing the memorability of the brand and generating higher ROI.
In this newsletter, we cover why, how, and where you can approach your target or desired audience and what you should expect as a result.?
Why On-Site Activation and Experiential Marketing?
Experiential marketing is a dynamic strategy that creates unique, hands-on experiences to attract new customers and deepen the loyalty of existing ones. On-site events allow you to intercept and engage your target audience in real-time, capturing valuable, in-the-moment insights.?These?lived?experiences can reach exponentially larger and more diverse audiences, capturing the attention of individuals who might not typically participate in traditional consumer panels. Brands can leverage social media for social listening to monitor what attendees and fans are discussing online, gather feedback during and after events, and engage with a broader audience, all with the goal of driving an actionable path forward long after the event.?Experiential marketing acts like a turbocharged version of word-of-mouth marketing, significantly amplifying your brand's reach and impact.
How and Where to Engage Your Audience?
Capturing the Essence of Live Events? ?
On-site interviews at live events like sports games, concerts, and conferences are a powerful way to intercept and engage specific audience segments. These interactions provide detailed insights into attendees' preferences and behaviours.?
Embracing Seasonal Opportunities
Spring and summer events like music festivals, farmers' markets, and street food events offer unique chances for engagement. These vibrant seasons provide valuable insights into consumer behaviour.?
Year-Round Permanent Locations
Busy locations like airports and malls offer year-round opportunities to interact with consumers. These settings provide valuable insights into their behaviours and preferences across the entire decision journey.?
领英推荐
On-site activations provide the perfect opportunity to connect with your audience, gain insights, and build brand loyalty. With over 40 years of experience, Canadian Viewpoint ensures seamless execution and delivers valuable insights. Partner with us to experience the power of direct consumer interaction.?
Other Research Insights You Might Like
Stay connected with us
Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offline, online, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sample, programming and hosting, mall intercepts, central location recruitment, mystery shopping, in-home usage tests (IHUTS), sensory testing, shelf testing, computer-assisted telephone interviewing (CATI), Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.