Are You Leveraging Interactive Content?

In 2022, interactive content will be huge. Our audience craves human connection now more than ever. We must take this at the forefront in strategizing how we bring our brands closer to those we need to serve by maximizing the trends and creating an interactive experience via social media.?

Key points covered in this article:

?? Engage with POLLS. People like to click on the YES and NO options. I call this clickbait or finger happy. ?? What's unique about it now is you can create those polls and put different words, numbers or emojis in there that get them thinking or reacting to a particular question. Whether it's with your LinkedIn, Facebook, or Instagram, get your polls created so that you get people's attention instead of having them just skip through your Stories.?

?? Engage with clickable CTAs. You don't just need a smart call to action to let your audience learn more about your content. Instead, use an actual link to guide them back to that YouTube video or podcast from your social media platforms. What's unique about the clickable links in Instagram right now is that you can edit the captions on the link itself. Change the verbiage there, so they know exactly why they need to go where you're sending them. For Example, add the words "Click to link to watch the full video," or "Tap the link to take the quiz." That entire line of words added IS a clickable link itself within your Instagram stories.

?? Engage with Q&As. Q&A has been around for years, and they're not going anywhere because people always have questions and love getting answers. As the expert and authority in your niche, why not do it more often? Do away with the traditional styles of reaching out because interactive content requiring input from people keeps them excited, curious and even intrigued.?The more value you provide, the more they want to be involved and learn from you as a leader.

?? Engage with QUIZZES. This is a great way to gain interactive activity and grasp data-driven ideas and content directly from people. You can send quizzes or surveys out with tools such as Survey Monkey or Typeform. Send your quizzes in email campaigns or link these to your Facebook, or Instagram and use that clickable link option to share. Then your fans will click the link and direct them to fill out the survey or quiz right then and there. Provide giveaways and incentives when providing these quizzes, you will see a higher percentage of engagement and interaction.

What type of interactive content will you put into action in your business this year?

Enjoyed this content, but prefer to consume it on video? Be sure to Watch Video Marketing for Business — Interactive Content on YouTube HERE.

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