Are You Laser-Focused on Your WHY?

Author and inspirational speaker Simon Sinek stated, “People don’t buy what you do, people buy why you do it.” This quote comes from the body of work contained within his book Start with Why, and begs the question, are you and your organization laser-focused on your why? Laser-focused meaning committing 100% of your mental ability and attention.

Assuming your why has something to do with solving customer challenges through the innovation and design of new product/service offerings, is 100% of your teams’ time and talent allocated to such??If the answer is yes, congratulations! You are achieving what most organizations strive to do but fall painfully short. You are most likely a market category leader with a well-established and recognizable brand. This means heavily investing in building differentiating capabilities within consumer insights, product/solution development, marketing, and sales to achieve these results. What you are most likely not doing is getting distracted from your why by an overly cumbersome order fulfillment process.?

Order fulfillment done effectively and efficiently entails significant investments and capabilities in process development, supply chain management, forecasting and inventory management, manufacturing agility, and daily operational controls. Order fulfillment is a critical link in an organization’s value-delivery system and requires both unique competencies and a zealous passion for execution and continuous improvement. Equally important but very different than those competencies leveraged within product development and innovation. The point being is it is challenging to be equally great at both.

If you are coming up short on your desired focus and delivery of your WHY, there is good news. First, you are not alone; second, there is a tested and proven solution. That being an order fulfillment strategic partner.

Choosing an order fulfillment partner starts with assessing the approach that makes the most sense for your company. From sub-assembly to complete turn-key outsourcing, there are many options available. By understanding what areas you are looking to improve, your order fulfillment partner can determine the best value-delivery strategy for your situation.

Whether you are looking to simplify your supply chain, scale faster or save money, contact us to take the next step.