You know you need a Paid Social Agency when…
Cariad Marketing Limited
Multi award-winning digital marketing agency based in Hertford. Talk to us about SEO, PPC, Web Design & Lead Generation.
Social media is one of the top drivers of sales. Around 72% of UK businesses use social media marketing to acquire new customers and 28% of small businesses say that social media generates more sales than any other channel. But if you’ve been investing time and money into campaigns that have had poor results, it might be time to call in the experts.
Here are a few ways you can tell whether you need a paid social agency:
…your most recent campaign has failed to attract the right quality leads
Are your ads not reaching the right people, or failing to generate clicks and conversions? This could be for a number of reasons from inadequate audience targeting, poor content quality or failing to align your customer’s needs with the messaging.?
Without a thorough understanding of your target market, your ads risk falling on deaf ears or, worse, reaching the wrong audience entirely. A paid social agency can audit your campaigns, identify areas for improvement, and optimise your strategy so you reach the right audience and attract better leads.
…you have invested a high budget but have a poor ROI
There’s nothing worse than putting a lot of money behind a campaign and it generates a poor result. Various factors can influence this from limited distribution and incomplete tracking to poor or incomplete optimisation and undefined goals. Sometimes, it can also be difficult to measure the impact of social media on your sales and revenue, but paid social specialists can assist with that.
…you are no longer attracting new followers or growing your audience
Social media platforms offer powerful targeting options, but they can be complex to navigate. An agency can help you identify the right audience for your brand and develop targeted campaigns to reach them.
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…your audience is disengaged
Your current social media marketing strategy might not be as effective as you think. If you’re not receiving engagement from your audience then it might be time to relook at things. Investing in paid social campaigns can increase your chances of reaching the right people who are more likely to respond well to your offering.?
…you want to stay ahead of the curve
The world of social media is constantly evolving. An agency can keep you up-to-date on the latest trends and platform changes, ensuring your campaigns are always effective.
…you're too busy to manage social media in-house
Running a business is time-consuming. If you and your team are stretched thin, an agency can take the burden of managing your paid social campaigns off your plate.
A Paid Social Agency can set your campaign apart
Building and managing successful paid social campaigns requires knowledge of audience targeting, ad platforms, creative best practices, and data analysis. If your business doesn't have this expertise, we can provide it.?
Our team of social media experts will create a tailored strategy that meets your business objectives and aligns with your budget to maximise growth. This way you can rest assured that your money will be spent wisely and generate a great return.?
Get in touch with us to get started and start seeing results.