Are You Influential?

It will soon be two years since the beginning of the COVID-19, when the world collectively started spending more time inside and, subsequently, on their devices. Through all the hours of mindless scrolling we’ve all done, how many of us have seen a celebrity endorsing a product on Instagram and thought “you know, I think I might need that!”

READ MORE: Majority of marketers more likely to use influencers in campaigns since pandemic

Statistically, that’s happened to most of us. Let’s look at the numbers…

60 percent of millennials take advice from YouTube influencers over traditional celebrities

86 percent of women turn to social media for shopping advice

24 percent of customers discover new products through influencers every day

But the most important statistic may be this: brands utilize micro-influencers 10 TIMES more than mega influencers.

READ MORE: What The Hell Is A Micro Influencer?

Why? Let’s engage in a hypothetical.

Kim Kardashian West has 272 million followers on Instagram, but if you’re using her to help sell an educational product, how many of those followers are going to be engaged? Now think about a content creator in the educational space—they might only have 5,000 to 10,000 followers, but because they’re in the industry niche that you’re selling to their follower base is almost guaranteed to be more likely to convert.

Today's lesson: sometimes, it really does pay to think small!

A Bulletproof Tip

Is productivity your team’s New Year’s resolution? Setting goals and achieving them not only boosts your business’s productivity, but increases positivity and motivation around the office as well. There are several ways for leaders to create a purpose for each goal and keep their teams aligned with them.

Find the ‘why’ with your team. Why do they enjoy the work that they do? Poll your employees privately about this and review the findings. Then you can build incentive programs around this to reinforce positive action as well as help them feel valued.

READ MORE: Eight key actions teams can take to be more purpose-driven

________________________________________________________________________

Want more from Bulletproof Marketer? To read our daily emails, make sure you subscribe here!

________________________________________________________________________