Are you an influencer ?
Jeyaganesh Karthi Sundararaj Pandian
HR & Digital Marketing Trainee | MBA in Marketing & HR
In today's world, you have to create hope to sell any product in the market. There are plenty of products that can able to fix for a solution. I think why there are many number of the products. Either you like it or not, the answer for this is that there are plenty of options in a life to grab the product in the market.
Monopoly in this stage are no more since there are always a replacement for any kind of the product that we use in real time.
So what makes a light for a brand to get attracted by the audience. It's all how we brand, what we brand and what are the customer needs that are needed in the real time.
Without knowing the customer preferences the selling of any product will be very difficult in these days.
Customer is always need a good reason behind buying the product. Without the reasons with valid points they refuse to buy a product.
There are products available at the market and also with the help of the advertisement people buy the product. But today the things are getting into vice versa.
Building the brand with the association of the strong brand personality can empower the trust of the particular product.
Being an influencer needs more effort to buy the ideas and the trust factor over the brand.
The idea needs to be long-term goal that is to build the brand and to be saleable in the market.
Any influencing factor needs to be an extrovert in the market so as to demonstrate the satisfaction of the people
Building emotions in a real time creates a good moment in brand building.
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An influencer with the same background can enhance the credibility of the product rather than the one who doesn't belong to the same background.
Today there are various streamlines to make the product visible to the online users.
To promote our product, we have to little bit extrovert.
This was done successfully by the VASANTH & CO
It is a trigger as a customer to buy a product with less or no risk factor since he is representing his brand with his face value.
He was a pioneer in making up the connect with his brand and the value of the company was of around Rs 400 Crore as per the business standard data in 29-11-2023.
Influencer and Influencing of the brand are equally important in the real business world.
Leveraging the digital space by understanding the customer preferences with the right set of the audiences at the right time will help the business people to move ahead.
Making the You Tube, Spotify and also other digital presence in a relevant form that will leverage the business in a better form.