If you are in hospitality...
Kishore Dharmarajan
Thought Leader in Generative AI, Metaverse, Digital Marketing & SEO with 100,000 Social Media Fans | CEO of SeoSouq.com | Baselook.com | Dubai.Digital | idhabi.com
You might have heard that google is testing plain search results in three EU markets (Belgium, Estonia and Germany).
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This is to ensure that hotels get a chance to get traffic directly from Google, rather than go through aggregator sites.
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Which means, if you have taken a strategic approach for your SEO, you could get all the holiday traffic to your site.
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If the experiment in Europe is successful, they might roll this out to other countries.
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This indicates a huge opportunity is opening up.
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It could be partly due to the monopoly restrictions that the search engine is facing.
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Whatever be the reason, its a massive opportunity for the hotel industry.
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Thoughts?
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I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
3 小时前The trick to increase leads lies in identifying the underneath layers of the traffic. Not all the traffic are your prospects. Identifying n using filters n various data mining tricks can really provide for good sales