Are you hooking them and reeling them in?
Deanna Russo
Attract The People You Want To Reach, Change The Way You Think About LinkedIn?, It’s All About Know, Like and Trust, The Triangle Strategy Helped Me Grow From 400-30,500, LinkedIn Trainer, Speaker & Author, Mom Taxi
When you think of the word "hook" what's the first picture that comes to mind?
Is it Captain Hook's metal hook? Is it the big hook that grabs someone who's getting booed or jeered off stage? Is it the hook that you use to catch dinner on your fishing trip?
When it comes to LinkedIn, your "hook" is the first three lines of your post. The goal when you're creating content on the world's largest professional networking platform is to stop the scroll and grab the attention of the people who are on LinkedIn.
The goal of the "hook" is get the online reader to "See More".
Now there's a fine line between a good "hook" and "click bait".
I've seen both on LinkedIn. Do not be one of those people who uses a good line just to get people to click, make sure your hook relates to your content.
When you tell a story on LinkedIn, if you have a good start of that story then that's a good hook. Can you tell the reader the moral of the story or can you ask that reader a question...in the first few lines?
That's a good hook. Think "How can I get their attention?"
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Keep in mind that storytelling is HUGE on LinkedIn. How you start that story could make or break the visibility of the post.
What makes a good hook in your book?
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Entrepreneur & Investor | Leading Software Projects | Sales Development Representative | Catalyzing Innovation in Digital Solutions and Logistics
11 个月Though Rayan could explain it better. (Since he's from marketing and all..) But so far, good hook for me has been something negative. It immediately drew my attention as compared to something positive.
Personal Branding and LinkedIn? Strategy | Build Your Brand, Find Your Voice, Build Your Business | Amazon Bestselling Author | The Good Witch of LinkedIn ?
1 年Love the focus on the difference between a hook and clickbait!
Experienced Event Planner, Marketer, Promoter and Event Services Professional seeking a new opportunity
1 年Well said as it is true that once you hook someone in, they are more inclined to read and respond
New York City-based Bilingual Marketing & Retail Operations Leader ?? | Social Media Marketing ?? | Project Management ?? | Top Influencer Marketing Voice ?? | Content Creator ????
1 年Love your newsletters Deanna Russo! Keep them coming!
Powering Prime Projects | $100M to $5B+ | Project Finance Assistance for Oil and Gas, Renewable Energy, Agriculture, Data Centers, Infrastructure and More | Sustainable Growth
1 年I don't think anyone likes clickbait if they are on the receiving end. Creating a hook in an ethical manner is definitely the way. Thanks for sharing Deanna Russo.