Are You HFSS Ready?
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With the government’s plan to make smoking obsolete by 2030 and vaping being heralded as a successful smoking cessation method, the impending HFSS legislation could present a lucrative vape sales opportunity for retailers.
In this month’s issue of AVNEWS, we detail 3 key reasons why you should swap out your HFSS Products for Vape right now!!
Margins
At present, the British vape market is worth ￡2.5b, thanks to disposables being the fastest-selling category in both the convenience and forecourt channels.
There are competitive margins for retailers and a solid demand from their customers, so why not prioritise your aisle ends to disposable vapes? An estimated ￡400m in turnover goes through convenience stores on disposable vape products alone!
According to the “Trends in electronic cigarette use in England” conducted by Smoking In England, more people are buying e-cigarettes from non-specialist stores like supermarkets, convenience stores, off licenses and forecourts compared to specialist vape shops.
Market potential from former smokers & a chance to increase number of vapers
In a survey conducted by Smoking In England, the majority of tobacco smokers were reported to believe that vapes are equally harmful as cigarettes.
We believe that this misinformation could be stopping smokers from switching to vaping products. Despite misleading information, there are, currently, 3.6 million adult vapers in the UK. Almost two-thirds of this population are ex-smokers, while 30.5% of vapers also smoke cigarettes. We want that percentage to continue to fall and so we strive to work with retailers to create engaging displays with the right vaping products for their customers.
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C-store retailers have an unmatched presence and influence in their communities, and they are able to educate their customers on the benefits of vaping as an aid to quitting tobacco.
It is important to emphasise that smoking-related cancer, heart disease and lung disease are mainly associated with smoking cigarettes.
We are hopeful that with increased government-backed support and funding into vaping as a smoking cessation tool, public opinion will change, and the UK will be smoke-free by 2030.
Easier for people to browse the vape category
Shoppers are able to browse freely, and research vapes more without holding up the queue. This, in turn, will increase the speed of service, and customers will be confident that they’re making well-considered and higher valued shopping decisions. Unlike conventional tobacco, POS for vaping is still allowed, so an eye-catching visual display of vaping products is a powerful tool that all retailers should utilise.?We support our retail customers by surveying the store to optimise space, installing the unitary, supplying all the POS, and merchandise the units.
How to Finesse HFSS
1.????Firstly, make sure you remove this list of HFSS products from your store entrance, aisle ends and checkouts!
2.????Signposts and a vape display at a gondola end are proven to create a sales uplift, as they allow shoppers to browse at their leisure away from the sales till queue.
3.????A promo bay can be used to highlight discounted products, as well as high margin products, like disposable vapes, to further increase sales. POS can easily be added to create an influential point of purchase.
For display solutions, merchandising advice and to continue working with a trusted supplier, get in touch with us for free now.