Are you helping your client choose you?

Every time a customer calls or you call a customer, you have an opportunity and a choice. What choice are you making? Jeffrey Gitomer

The best marketing is often the most subtle. You know the type of marketing that just seems to happen? The kind that doesn’t even feel like advertising, but rather like someone you know recommending you. This is called word-of-mouth advertising, and it’s quite effective at selling products – if not more so than traditional ads. It works because people trust their friends more than they do advertisements; a friend who likes something will generally be seen as an expert in that field, whereas an advertisement can be dismissed as being funded by someone trying to sell something. But what does this have to do with your clients choosing you over other lawyers? In this blog post we'll look at how you can use word-of-mouth advertising techniques to get new clients without resorting to gimmicks or tricks.

1. Know your client

In order to be the best you can be for your clients, you need to know them. You need to know their business, their industry, their goals and challenges, and even their personality.

Know your client's business and industry in detail. If you don't understand how they make money or what drives them as a company or person then how can you help them? You'll never be able to provide great solutions if you don't understand the problem first!

Know your client's goals and challenges at an intimate level by asking questions such as: "What are some things that are keeping this project from being done?" "What do we need most right now?" These questions will allow an understanding of what is important right

2.. Create and share content that establishes your expertise

With content, you can:

• establish yourself as an expert in your field by sharing your knowledge with others.
• develop and improve upon existing skills by reading and learning from other experts in the industry.
• show potential clients that you know what you're doing (and how to do it well).

3. Stay on top of what’s going on in your field, and in theirs

One of the best ways to stay relevant and improve your client experience is by keeping up-to-date. It's important to know about what's happening in your client’s industry, but it's also important to keep an eye on what’s going on in the world.

The news cycle is fast, so you need to stay current on issues that affect your clients (and their customers). This includes things like politics, technology, and culture. You can find useful information from newspapers and magazines, but there are also plenty of online resources that can help you keep up with trends and happenings in almost any field.

Twitter has become a great source for real-time updates about just about everything: politics; science; entertainment; business—you name it! If you have time during your day (or even just before bed), follow some accounts that cover topics related to yours or those most relevant to your client base.

Use social media as much as possible--even if all you do is browse through the headlines once or twice per week--and be sure not only that they're interesting enough for yourself but also make sure they're interesting enough for others too:

4. Be strategic about how and when you communicate - and make it convenient for them

As a coach or a trainer, you have to be strategic about how and when you communicate with your client. You want to be responsive, but not too pushy or aggressive. If they aren't ready to take action on something, don't force them into doing it right away. And if they seem overwhelmed with their workload (or any other reason), don't try to guilt trip them into taking actions just because it's the right thing to do at that moment in time. Instead, leave them alone until they're ready for another conversation with you - then invite them back when there are no strings attached!

5. Be responsive

You need to be responsive. Clients will feel like they are being heard and taken care of if you respond to them quickly, and make yourself available when they need you.

It’s important that your client can get in touch with you easily, so make sure your contact information is easy-to-find on your website and social media platforms, as well as in emails that go out from these channels. You want clients to know where to find important information about how their business works – including how they can get hold of the person who’s responsible for making it work well!

If possible, use technology such as software (such as Help Scout or Mailchimp) or apps (such as Slack) that help keep track of incoming messages (and even remind people about replies). It may seem tedious at first but once it’s set up correctly it becomes much less time-consuming over time – especially if more than one person is involved in answering customer queries!

You can't just wait for clients to come to you - you need to show that you're the right person for the job.

You can't just wait for clients to come to you. You need to show that you're the right person for the job.

You have to be proactive in your marketing efforts and show that you're relevant and different from other people who do what you do. You need to make sure that your client knows why they should choose you and not someone else.

Conclusion

That’s a lot of information, but it’s really just the beginning. To truly be a successful coach or trainer, you need to know your market and understand where your clients are coming from. It’s easy enough to create a website or social media profile and start selling yourself online; but if you want more than just customers, then you need to go above and beyond that basic level of customer service. If you want to know more about how you can master the art of being the "chosen one" join the amazing community of TLC Masterminds - We help you grow and take your coaching training business to the next level