You have the product, but do you have the presentation to match?

Everyone understands the need for quality in product manufacturing, but quality matters in your presentations too. Companies who work on enhancing the perceived value of their products always get a premium over their competition.

Not VR, not AR, but interactive 3D is the best way to present your product's features and benefits to your customers. The example video below is for a valve, but you can get as complex as you want. Perhaps a Bioreactor, Bio-processing Superskids, or even complex equipment like Lyophilizers can be explained interactively using interactive 3D presentations.

If you are still stuck with PPTs with images or videos perhaps it’s time to upgrade.

Many sales engineers selling high-value engineering products are faced with the challenge of competing against cheaper products from competitors that offer fewer features and benefits. They have to struggle to explain their product differentials using complicated P&IDs and hope the customer understands. Many times, they are confronted with the dreaded statement, 'Hey, your product is impressive, but the price seems a bit steep, so we opted for another option.

The salespeople knew their customer had the budget, but somewhere they failed to convincingly convey the value proposition and impact of their product. Process and Instrument Diagrams (P&ID) and sectional drawings can be beneficial, but only if one makes the effort to understand them. Nowadays, the purchasing team has a lot of decision-making to do in a short time. Therefore, it is important to make their job easier by simplifying complex explanations and using high-quality visuals.

Interactive 3D is all about simplifying complexity by using high-quality 3D visuals with the ability to interact with the 3D models. What your customer sees in high-quality visuals in 3D has a better recall value than complicated drawings that require a lot of mental processing on the part of the customer.

Interactive 3D is quickly being considered the holy grail of product presentations. Augmented and Virtual Reality each have their own benefits and complexity issues, including high-end hardware requirements and development costs. In contrast, interactive 3D is as simple as it gets—no additional equipment is needed, just your laptop or a tablet. Moreover, it costs almost 20% less than Virtual Reality apps. No training is required either; just install, and you are ready to use.

Need to know more. Talk to us at Olovi`3D!