4 Steps to Launching a Successful Business Online
Michael O.
I Help Solopreneurs, Start-ups & Corporates with Virtual Assistance | Content Writing | Copywriting | Academic Writing | Social Media Management | Graphic Design | Content Creation | Your Go-To LinkedIn Expert
Making money is art and working is art and good business is the best art. - Andy Warhol
Do you have a GENIUS business idea?
Do you want to IMPLEMENT it online????♂?
Having a viable business idea is one of the vital ingredients for building a solid foundation for your startup brand. When I started my company Revolutionary Writing Professionals, I knew I was implementing a groundbreaking business idea.
After a few years of learning and earning, I decided to introduce my business ideas online through social media (LinkedIn, Facebook, Instagram, Twitter, and Whatsapp) to attract more customers. For good ideas and true innovation, you need human interaction, conflict, argument, and debate. I managed to gather important customer feedback that went a long way in fulfilling their needs while growing my business.
Another year passed, and I realized that my business was gradually stagnating. omething was missing. So I set out on a mission to find this elusive piece. It didn't take long...
Bam! ???? I found it!
Even though I had captured a few customers through social media, many potential ones had constantly asked for my WEBSITE. At this point, I was so pissed at myself for ignoring this vital piece all this time, but one important lesson I learned was that:
?????The first step for any startup online business is developing a WEBSITE to market its products and services.
Today, customers expect you to showcase your products and services online for easy access and convenience when shopping for specific items. Having a website isn’t just about selling your goods and services; it’s also about providing something of value to potential customers, such as:
??Advertisements;
??Online Customer Service;
??Interaction with other customers;
??Accessibility to wide-range of products and services; and
??Access to updated info and industry news.
The following 4 steps provide details of a proven action plan for introducing your start-up business to the internet world using a catchy website.
- Choose a Website Platform??
Once you decide to build a website, you should not worry about the color schemes to use or the most appropriate domain name. Instead, focus on the best platform to build the website for use in the long-term. Days are gone when small business owners thought building a website requires some technical design techniques and coding skills.
You should opt for a website building platform that is user-friendly for start-up businesses because they can help you create and manage your unique online content. Online website builders can revolutionize your brand if:
?You are starting a business and need a simple website NOW;
?You need a blog for your startup business;
?You want to include an online store option;
?You don’t have the time or the budget to design a traditional website; or
?You are a photographer, blogger, eCommerce store owner or a freelancer.
The following are some of the top website builder platforms you can choose from to create your own website even without hiring a developer: WordPress, Wix, Shopify, HostGator, Weebly, Squarespace, iPage Website Builder, and GoDaddy Website Builder.
“A successful website does three things:It attracts the right kinds of visitors. Guides them to the main services or product you offer. Collect Contact details for future ongoing relation.” ― Mohamed Saad
2. Choose a Domain Name??
When building your website, one of the most important element is choosing a suitable domain name. This is the network address that you will share with potential and existing customers to visiti your pages.
A short and catchy domain name will attract a huge online audience because customers will easily memorize it. You should avoid a domain name having numbers, acronyms or abbreviations whenever possible to avoid customer misperception.
After choosing a suitable one, you will have to verify its availability so that you avoid infringing on others’ copyrighted domains. After checking the copyrights, go ahead and buy it via a reputable domain registrar, such as Squarespace, GoDaddy or Wix.
Here are the 10 tips for choosing the perfect domain name:
?Keep it short;
?Make it easy to type;
?Use keywords;
?Target your area;
?Avoid numbers and hyphens;
?Make it memorable;
?Research it; and
?Use an appropriate domain name extension.
3. Choose a Web Host??
A web host is a server where your business will use as an online space to store vital data for both potential and existing cstomers to access around-the-clock.
Web hosting is the best option for small businesses because hosting their own websites can be costly in the beginning. Therefore, you should choose an external host according to your budget allocations.
The least costly alternative is shared web hosting, which will allow you to share one server with other sites irrespective of their business ideas or target markets. Your business will have its own private server without worrying about other websites slowing down your speeds, which can repel some sensitive customers.
On the other hand, if you want to go for dedicated web hosting, be prepared to spend more. If you're a web designer or developer, you can make additional revenue from each of your clients by hosting their websites on your own dedicated server. Besides costs, you should also consider the locations and reliability of the servers when choosing a web host.
4. Building Your Website Pages??
To choose a domain name and a web host is just a tip of the iceberg when it comes to creating your website. Building your website pages is one of the most taskful undertakings since you will have to decide on the color schemes as well as the creation of unique images, videos, articles and links.
Apart from the home page, you must consider creating many secondary pages displaying a wide range of features related to your business. These include products or services, an “About us” section, business contacts, a blog and even a social media section to keep your website visitors informed about other updates.
It is advisable to hire the services of a highly skilled web content developer if you don't have the time to carry out all these tasks.
Web content developers create, develop, and edit content for various activities related to online marketing and front-end web development. They create original content (blogs, articles, newsletters, press releases) and advertise materials based on the requirements of a client/organization, while updating their website content.
Always make sure your website is constantly updated with current content to stay credible with existing industry trends in this fast-paced business world.
“High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.” ― Kristina Halvorson, Content Strategy for the Web
Websites that rise to the top of google rankings usually create content and perform updates in the following ways:
- Define and set up conversions
- Inventory content, identifying updates
- Analyze current performance
- Get user feedback
- Put your strategy in place
- Update content
- Test changes
In summary, every online business needs a website in the modern-day business world. Running your businesss with an online presence not only expands your global reach, but also gives you an opportunity to gain customers' trust easily.
Today, building a website is a vital and affordable marketing tool for reaching your target audience and establishing credibility rather than using other traditional marketing methods, such as direct marketing.
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IN 2019, YOUR MOTTO SHOULD ALWAYS BE:
? Decide
? Commit
? Act
? Succeed
? Repeat
??????????????????
??I am a web content developer who specializes in web content creation and copy writing. Below are the details of my services:
?Web Content and SEO Articles - from $0.05 per word, minimum of 500 words.
??Social Media Marketing of your products and services.
??Contact details: [email protected].
?Send me a private message to discuss your business needs.
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Have a Revolutionary Day, Won't You?????
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6 年Brilliant article.
I Help Solopreneurs, Start-ups & Corporates with Virtual Assistance | Content Writing | Copywriting | Academic Writing | Social Media Management | Graphic Design | Content Creation | Your Go-To LinkedIn Expert
6 年What's that business #idea you have? Comment below and I will #advice you if it is viable as an online-based business.