“You have to BE and DO before you can HAVE.”

My business has created a system which is easy to implement and creates very high-quality out comes for our clients, and frankly, more importantly, we’ve created a marketing process which will flood your practice with clients who want you to manage this financial health. 

We’ve created systems to help you provide the highest possible service with a minimum of headaches and maximum profitability. Look in any career area. 

Does the number one box office draw at the movies star the most accomplished and technically skilled actor or is he or she skilled, charismatic and marketed well? How about the music? Were Madonna, Britney, then Taylor (and whoever is taking their place) the most accomplished and technically skilled vocalists or have they just tapped into the 'pulse' of what the public wants and been properly packaged and marketed? 

Surely, there are opera stars or other classical singers with better technical skills in an area the market doesn’t want.

Do you think Dr. Phil is the most capable psychologist or was he just a genius at packaging and marketing what the public wanted? Does he do much better than the psychologists who aren’t willing to market themselves? I’ll bet there’s a bunch of Harvard-trained 'traditionalist' psychologists upset about him 'commercializing' psychology. 

That’s right, they don’t understand either. It’s not about being right; it’s about capturing the public’s imagination and creating a powerful brand that satisfies their needs. Dr. Phil will have a much more powerful influence on the millions of people who learn from him, than the trickle of patients the pissed-off psychologists will help during their careers.

Before you become self-righteous and think I’m talking about diluting the value of your knowledge base, I’m not.  I will tell you trainings, classes, certifications are fine.   You can have as much “alphabet soup” behind your name as you want.  Generally prospective clients don’t know what any of that means.   Current clients staff and expand their relationship because of trust and relationship not because of your newest certification.

Let me share with you a quote from Paul McCartney: "Somebody said to me, ‘The Beatles were anti-materialistic.' That’s a huge myth. John Lennon and I used to sit down and say, 'Now, let’s write a swimming pool.'" 

That’s a quote from the most covered band of all time, which is still one of the most popular and profitable bands ever — decades after they disbanded. There’s even a Cirque Du Soleil show of all Beatles songs. Regarding Paul McCartney, if you don’t know, he’s considered the most successful pop composer of all time. In the Guinness Book of World Records, he is cited for the most records sold, most number one records (shared) and the largest paid audience for a concert (350,000-plus people, 1989 in Brazil).

If Lennon/McCartney can become the most respected songwriting team in history by focusing not just on the 'purity of their craft', but also on 'let’s write a swimming pool', then don’t you think you should give yourself the right to be rich doing what you love and creating great results for your clients.

In closing? It’s amazing to me so many people (including and maybe especially many in the business industry) ignore the great quote of Zig Ziglar’s:

“You have to BE and DO before you can HAVE.”

Don’t misunderstand me; I’m all about skipping as many rungs as possible to leap to the top of the ladder of success, but many basics must be addressed to reach the top rung and stay there. Ultimately, your long-term success is all about character. You must combine a thirst for knowledge and a willingness to implement aggressively and try new things. Recently, I seem to have been surrounded by two types of losers, who will always remain losers until they reorient their worldview.

Type #1: "Win a Little Bit and Quit". I’ve seen multiple business owners recently implement a couple of ideas. Their grosses jump from $10,000 to $12,000 per month; their nets jump $5,000 to $7,000 a month, and then just quit. They’ve decided this new (rather mediocre) status quo is everything they ever wanted and more. 

Certainly, it’s great to move from near insolvency to a $75,000- to $120,000-a-year income but achieving that goal first is much easier than maintaining it month after month, year after year. Second, the habits and actions a business owner learns when almost insolvent don’t support him well to the next level of success and, often, after an immediate flush of success, come back to haunt him. Finally, the next step is achieving these results through others — consistently. That’s much harder than it looks and has some ups and downs.

Type #2: The "Magic Pixie Dust" crowd. They lament: "Gee, this is too hard; I must work too many hours. Why can’t you just do it for me and send me the deposits while I sit on my couch and watch American Idol?" 

Some people watch my business from afar and conclude they can take a few ideas and essentially — overnight — run their businesses by remote control. Interestingly, the ones who seem to whine the most are the 25 to the 35-year-old crowd; it’s members who have barely started their careers! 

Frankly, the reality is most 'overnight' successes I have ever known, have worked, learned, experimented and thought about their business 24/7 for many years before being recognized as an overnight success. 

I can teach you to progress from a $100,000-a-year net to a $200,000-a-year net— then to double that to $400,000-plus, then to double that again to $800,000, and then grow into the seven figures from there, but only if you are willing to keep growing — and work hard. Remember, the skills and thinking which took you to your current level of success are different from the skills and mindset which will move you to the next level.

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Stephen Oliver’s Wealth Mastery was founded in 1999 (previously also known as Extraordinary Marketing.)   Our program is designed for Financial Advisors and similar professionals to teach them effective sales, marketing, and practice management practices.

We provide a combination of mentoring, coaching, peer support and accountability to grow financial practices utilizing a range of focused and effective marketing and sales processes.

For Financial Advisors we provide a free package of support materials that includes two special reports: “10 things that you must do to grow your financial practice,” “Social Media Marketing for Financial Advisors,”  Along with two of Stephen Oliver’s business growth books: “Everything I Wish In Knew When I Was 22,” and, “The Way of the Mile High Maverick” along with several valuable training videos that include “The Bozo Explosion,” and “Key Growth Secrets for Financial Advisors.”    Receive these free gifts at: https://www.AdvisorWealthMastery.com

You may contact us at:  [email protected] or, by phone or text at 1-303-808-8719.   

About Stephen Oliver.   Stephen Oliver graduated from Georgetown University with a degree in International Economics, expecting to go onto a Harvard or Wharton MBA then onward to Wall Street.  Instead he ended up in Denver, an started 6 martial arts schools in 36 months.   He ended up with over 2,500 active students and promoted one of the largest martial arts tournaments in the country along with 100’s of other events.   Very early on professionals ranging from Financial Professionals, commercial realtors, lawyers to, of course other martial arts schools sought him out as a consultant on Marketing, Sales, client relations, and staff development.   He completed his MBA in 1992.  His first book in 1999 was on using the internet to market a small business.   Since then, he’s written a number of books on business management, marketing, personal development, and sales and has worked with 100’s of clients on growing their businesses aggressively and effectively.   He’s taught business seminars all over North America and has shared the stage with speakers ranging from former NYPD commissioner Bernard Kerik to Tony Robbins and Brian Tracy to marketing guru’s such as Dan Kennedy and Jay Abraham.  More at LinkedIn:    https://www.dhirubhai.net/in/stephencoliver/