If YOU Have Assets, You Have Options.
“We’re not really good at knowing what we want, and we are very quick to say “this sucks”. THAT’S where the opportunity lies.”
Gary Vaynerchuk
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You now have the option of becoming one of the “chosen ones”for Instagram’s new IGTV...
And when I say you...
I’m talking to those who have sixty or so cars staring you in the face every day you pull into the lot...
Or staring back at you when you check your inventory stats....
I know a lot of you have more than 60...
And...
I also know that most of you DON’T have 59 second videos shot on each one...
Meaning you have no video library....
No asset worthy to be chosen by Instagram to fill an hour’s worth of content...
Maintain at least 10,000 followers....
And generate 30,000 engagements a month....
I get it...
Pumping out THAT amount of content looks overwhelming...
It’s a big commitment...
Kind of like producing a TV show back in the 80’s or 90’s...
But you could....
Like I said, it IS an option...
But why would you even want to...
Doing all those 59 second videos “sucks”!
And so far...
Even Instagram doesn’t know how it will monetize IGTV... yet...
But...
Come on...
It’s a 59 second video...
Go spend 59 seconds with those sixty or so cars you ALREADY have in stock...
Or access to...
And you have YOUR FIRST SHOW !!
Ten thousand followers takes a little time...
It took me almost a year...
But YOU could probably do it sooner...
And the 30,000 engagements?
That’s only 17 or 18 per car per month....
If you can’t blow those numbers out of the water...
Get DIFFERENT CARS!
The whole idea of IGTV is to connect creators (you)...
To content they (your buyers) are the most interested in...
They’ll shower you with all the attention you need...
And probably create a stream of advertising revenue you hadn’t even thought of...
If you commit to it...
And put in the work...
It could be your next big thing...
If you got a minute....