If you have an app and you're NOT using Snapchat - you're seriously MISSING OUT
Almost every failed company has a product, what failed companies don't have enough are customers
That quote was from the excellent business book “Traction” and the main lesson there was to think about marketing as soon as you begin working on your product. When it comes to user acquisition, there are a lot of channels that an app developer can pursue including Facebook, Instagram, Search Ads and so on, but what you guys are not doing enough of is: Snapchat!
A lot of people think that Snapchat is dead since Instagram copied their features. However as Gary Vaynerchuk so eloquently put it in his latest keynote at Clickfunnels :
HOLY F**K, Snapchat’s ad product is so under priced because all these people think it’s dead … there’s no other platform on Earth, not Youtube and Facebook combined, that can get someone under 30 to watch a 3 minute video continuously even remotely close to Snapchat
So what makes Snapchat so great?
Young audience
It’s never happened that something has gone viral because it was really popular among 40 year olds. Instead it is the under 30 demographic(young people and teenagers) that have a large say in what ends up trending in the world nowadays and if you want to reach this demographic, you have to go where they live…on Snapchat
Engaged Audience
Unlike Facebook and Instagram, there’s no feed to scroll through at the speed of light on Snapchat. On Snapchat the content occupies the entire screen and demands your attention because it will disappear in 24 hours. Yes, almost the entire world is on Facebook and Instagram, but the ones who are on Snapchat are actually paying attention to what is in front of them.
You can finally link out
For the longest time it was impossible to link out from Snapchat and drive your audience to a landing page or an app page, however that has all changed. Now everyone can attach links to their snaps, putting Snapchat on a level playing field with the big boys like Facebook and Instagram. Now you could partner up with Snapchat influencers and have them send their audience to your app.
Under priced
Facebook and Instagram are maturing as advertising platforms, they are literally running out of places to place ads and naturally the cost of advertising there, is rising steadily. Snapchat on the other hand is massively under priced right now. As Gary Vaynerchuk put it:
…it’s only $2.80 CPM to get in front of everybody who is under 30 in the world…and holy sh*t the swipe up conversions are so f****ing incredible
Unlike Facebook and Instagram, Snapchat is a relatively pure environment, it has not been bombarded by endless ads. Some of the campaigns that we’ve run in Fanbytes for our mobile apps clients we’ve seen results like $0.20 or $0.50 CPI(cost-per-install). There is no other platform where you could see those kinds of results at the moment.