You will Hate this

Let's not mess about here

People waste so much time on these platforms it's annoying

My time is gold, as is yours

I hate Linkedin

Well maybe not hate

Hate is a strong word and gets used way to0 much

Ambivilvent is prolly the right word

But "ambivalent", does not scan

It does not grab you in those deep places

It's too nuanced, too intellectual, too scratchy

When I read a word like that online, my brain takes a nanosecond longer to process and that's enough for the magic of the copy to stop doing its thing

"Hate" on the other hand, is a killer word

And yes, I know, it's not pleasant, it's not nice and people don't like to hear it

The algo certainly doesn't like it

But here's the thing

In copywriting it works

I'm talking to you writers out there

You know that a reader may rationally go on about how a word is "blah, blah blah". But deep down in their bones, the word is doing its thing

People will never admit what gets their attention, what engages them and what gets them to react

But the data shows that's words like "hate" work

Prolly cos of the primal brain

The primal brain is the bit that walked with the dinosaurs ( I know I know, just going for a cheap, pedant trigger)

Neuroscience tells us the primal brain is very powerful and responds to basic, fundamental stuff. You won't find it at cocktail parties discussing the finer points of "ambivalence", it's more likely in the alley having a fist fight over a crack deal that went bad (oh the algo is going to love this article)

The point is

To get noticed, to get engagement, to cause a reaction you sometimes have to write for the primal brain, people whiz through social media. Sure they sometimes stop and read like you're doing now, but what caught their attention was often something that called to the primal brain

I'm not saying don't do nuance, it does have its time and place. You just have to know when to use it and when to bring out those killer words that go hunting for primal brains

Right now I have the time to take on new clients

Clients for cold emails, blogging, and even social

I've time to actually write suff fo you, which is rare

But my consultation is really where the gold is. As I will give you expert, experienced quality insight you will rarely get elsewhere

Hit me up now, before I change my mind.