Are You Happy With Your Branding on LinkedIn: Episode VI | Brand Image
Today I am celebrating my new brand awareness campaign from Anthrotech Ai - a fast-moving Generation Z health and fitness brand - that promotes well-being through videos, courses, and merchandise - (app soon to come 2025) Plus more innovations are in the pipeline.
Rather than tell you how to build a global brand on LinkedIn, I will tell you how I am doing it, and hopefully, you will find some useful points.
?? DOES THAT SOUND GOOD?
Brand Image
Brand Image for me at Anthrotech Ai is more about how the logo and the strength of the brand sit into the mind of the consumer.
I do feel that the psychological and safety needs of my customers are so important in increasing the brand equity and, therefore, also leveraging up on the brand image.
What do folks think of Anthrotech Ai at the moment - and what do they think the brand does? An ideal question for me to research - however, it is only two months old - and the brand building early phase is only in its infancy - which is still exciting for me as the founder.
I must admit though, the leverage I am building on social media is vast - it is complex - also simple - yet so worth the investment in the content strategies I am using.
Although, I have set the target market as Generation Z - the brand attributes may appeal to many:
The gender, age, identity, and income of my ideal consumer do not matter - it is more important to me whether they believe in the brand or not.
There is however, a lot of research going into how well Healthy Secrets aligns with the psychographic factors of Generation Z, careers, possessions, and social and political issues where I can begin to understand what they are seeing.
This approach to brand image building particularly for Healthy Secrets puts me on the playing field and gives me a fighting chance of the brand resonating with the audience.
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Four Steps to Building a Strong Brand Image on LinkedIn:
1) Focus first on leveraging up the strength of the brand through plain and simply understanding what the consumer sees - design a brand around the consumer needs, and not what you think is mastery.
2) Now start designing some great core creatives that will be able to increase the favourability of your brand - this means more research and not just smashing it laid ads.
3) Now start getting out your polish and cloth, and polish your brand to increase and improve the brand uniqueness - more of the same content strategies that work, and also increased usage of consumer focus groups.
4) Remember to follow these steps in exact order, and do not overestimate how long each one takes - remember brand build over performance marketing.
These steps are designed to help you and me increase the brand equity thereby also improving the image of the brand. Yes, it is timely, and by no means easy, however, by creating a simple framework of brand imagery like the one above you will also play well into your core Business Strategy which is the most important part of any business in my humble opinion.
LinkedIn Brand Imagery Check List
Creating a good brand image takes time and a heck of a lot of market research as well as a great team of marketeers. You can not win solely on performance marketing although it is important. For me at the early stage of building Anthrotech Ai - the consumer remains the most important assett in the brand imagery stages.
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SEE YOU TOMORROW HOPEFULLY ??