Does ONLY the size of the balloon matter?

Most businesses today are run in a complex environment, maneuvering through various environmental, technological, legal, socioeconomic and political factors influencing them.  The attractiveness of the business is a function of the profits realized and its ability to deliver better than its competitors and ensure a steady customer growth and loyalty in-spite of challenges! 

If the size of a hot air balloon is the size of your revenue.......How do the shareholders look at your balloon? What are their expectations of the different weights that the balloon carries?

Is your balloon high enough to be visible to them?

Have you checked the weather conditions ? Will your customers and shareholders feel safe with you?

How are the customers finding the experience? Will they come back for another ride?  Do other balloons give a better experience?

Are there more questions coming to your mind?