"You Had Me At..."

Question: what do networking introductions, booth backdrops, LinkedIn profiles, website homepages, resumes, email subject lines, and every marketing or advertising piece ever made in human history have in common?

Answer: the first few seconds.

You either earn audience engagement in that initial moment of truth...or you don't.

Successful people win the battle for attention. That's why refining your message with clarity and simplicity is absolutely mission-critical.

You've heard that first impressions are lasting impressions.

They may also be last impressions. Opportunity lost.

Clarity at the point of relevance produces that magical "you had me at..." moment. Confusion, complexity, jargon*, and TMI (too much information) drive people away.

Can you afford to be unclear? If not, contact me, and let's get you and your messaging in the winner's circle.

*(this stew of spew does NOT win: Working cross-functionally in building consensus across a large global matrix organization to drive consistent and efficient Multichannel, Marketing Excellence and Sales Excellence processes across Regions and Countries through improved tools, systems, and business insights by listening to Region and Country needs, analyzing and benchmarking capabilities in and outside the industry, to deliver best-in-class capabilities and drive superior performance.)

Steve Woodruff is the King of Clarity