"You had me at..."
Steve Woodruff
The elevator pitch is dead - let's get to the point with your Memory Dart!
Question: what do networking introductions, training classes, LinkedIn profiles, website homepages, resumes, email subject lines, and every marketing or advertising piece ever made in human history have in common?
Answer: winning or losing in the first few seconds.
You either earn audience engagement in that initial moment of truth...or you don't.
Successful people win the battle for attention. That's why refining - and delivering - your message with clarity and simplicity is mission-critical.
You've heard that first impressions are lasting impressions.
They may also be last impressions. Opportunity won, or lost.
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Who's the bad guy?
One thing I've learned in decades of selling and marketing is that your message is much more compelling if you identify your audience's "bad guy." How does that work? See this week's blog post on my website here.
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The state of workplace communication
This Forbes article provides some interesting data points about where we're at with communication in the workplace, including:
The best way to create more efficiency, productivity, and satisfaction in the workplace is to embed great communication practices - from top to bottom.
Always...clarity wins.
When you need expertise to train your team in communications clarity, or to create clear focus for your brand or organization, let's talk.
Subscribe to my weekly LinkedIn newsletter, the Clarity Blend.
We work with business owners and executives who make $500,000 annually in personal income to eliminate the finger pointing that occurs between their insurance, tax, estate planning, financial and real estate advisers.
1 个月This sounds like a must-read—ready to sharpen my communication game!
Well said! Understanding communication is key to building connections. What works for us is utilizing targeted outreach strategies to ensure clarity and impact in every interaction—it's a game changer! What tactics do you use to enhance your communication effectiveness?