Are you getting "should" on?
Tracey Warren
Donor and Community Engagement and Marketing for Nonprofits. Customized HUMAN driven systems for building intentional relationships. Your Engagement Lab for Solopreneurs
I was speaking at an event this week, and a person in the audience asked me a question. She has recently heard another social media "expert" and their advice was to only use their personal page to talk about their business. Yikes.
My response was that sure, you could do that AND that could mean having your profile removed for violating the Terms of Service. In an instance like that, there is no recourse and your page would be gone.
I have seen and heard a lot of "shoulds" from lots of different experts and influencers over the years. They might look and sound like this:
You might have one or two you've heard that you could easily add to this list.
领英推荐
These all make me want to cringe for any number of reasons but the biggest one is there is no such thing as a one-size-fits-all marketing plan for any of you. What works for my audience might not work for yours.
I'm a huge proponent of experimentation. Test, measure, adjust, and test again.
Only through testing can you get a better idea of what works for you and what might not. And, this comes with a little warning. What works today, might not work in 6 months as the platforms and algorithms are ever changing. When I started my first social media marketing company, the standard was posting 14-21 times per week. WOW! Now, I recommend 3-5.
I hope you aren't getting should on. And, if you have questions about how to maximize your results on social media (in minimal time) with joy and ease, let's chat!
Transforming static businesses into dynamic enterprises by empowering owners to achieve financial peace, build productive teams, and accelerate revenue growth.
3 个月Tracey Warren Thank you for sharing this information. Having your page shut down would suck! Stop listening to the SHOULDS! Thank goodness we don't need to post 20 times a week! Yikes! That's probably why I've struggled with getting into using social media much. Now 3-5 times a week? That's refreshing! I can handle that.
VP Financial Sales Manager II @ First Citizens Bank | Financial Sales
2 年I love this, you are so right when you say that what works for one person/business might not work for another. I love trying new things and seeing what happens.
Turn Chaos Into Calculated Moves || Tech Comms and PM Swiss Army Knife || Kickin' Vision into Action - Get. It. DONE.
2 年This is so good - I have a long standing love/hate relationship with 'should'. :)
Business Operations and Strategy Consultant - Guiding business owners to end the daily scramble of running their business so they can achieve the short and long-term goals they desire and achieve success on their terms.
2 年This is brilliant Tracey Warren It is all overwhelming (to me) so trying to discern what the right course of action can be challenging and all the experts have different thoughts. I do agree there is no one size fits all. The one "should" is that it "should" feel good to you and for your business. If it doesn't, it won't work (this applies to more than social media). I like working with you because you take out the shoulds and make it about what would be interesting to try.