ARE YOU GETTING THE MOST FROM YOUR GOOGLE ANALTICS DATA?
Garbage in, garbage out is a well-known saying in data analysis circles. This applies as much to Google Analytics as any other analysis software because it relies on data cleansing techniques to ensure metrics are accurate and meaningful.
See if you can answer yes to all of these questions.
- Do you exclude internal traffic from GA?
- Do you exclude visitors on non-production/staging sites from GA?
- Have you adjusted your Content Security Policy to allow GA/GTM to call APIs?
- Have you excluded users from locations/regions of the World you are unable to serve?
- Have you implemented enhanced ecommerce tracking for all transactions?
- Are your data layer scripts following the correct format as outlined by Google?
- Have you implemented virtual page views for single page application content changes?
- Do you use Google Tag Manager to implement Google Analytics?
- Have you created individual events for each important user interaction on your site or app?
- Have you removed query parameters from your page paths in GA?
- Have you added a trailing slash to all page paths in GA?
- Have you implemented tracking on iFrames and embedded applications?
If you answered yes to all these questions, congratulations as you are in a small minority of GA users. If you answered no to many of these questions, your data is likely to be misleading.
Need help with Google Analytics? - Contact me at [email protected] or call me on 01978 – 896787.
#conversionuplift #GoogleAnalytics #GTM #CRO
Coach & Consultant; Community Wellbeing Lead
3 年I am definitely not looking at mine closely enough Neal Cole
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3 年Neal Cole interesting post but surely by blocking other countries those who could use your services that use vpns would also be excluded skewing the data as well?
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3 年Having had a one-to-one with Neal Cole we are enthusiastic to work with him as he brings significant experience and innovation into squeezing value from any web development by deep diving into the customer journey. #RecommendedExpert
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3 年Thanks for sharing Neal, I'd be surprised if even 1% of business owners understand their GA data as much as you do!
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3 年Thanks Neal Cole Useful to know you can help - because I understand only about half of all this data!