Are You Getting These Common Words Wrong?

Are You Getting These Common Words Wrong?

Not to embarrass anyone on this distribution list, but I came across this in a client’s guest column the other day. He was a big proponent of AI, Grammarly and SpellChecker, by the way:

“In principal, the judge’s decision should not effect the outcome.” Affect vs. Effect: These homophones confuse many, especially when writing quickly. "Affect" is typically a verb meaning to influence, while "effect" is typically a noun meaning the result or consequence of an action. Principal vs. Principle: Many financial folks trip over this one because "Principal" refers to an initial amount of money or investment, or to a person with controlling authority. "Principle," on the other hand, pertains to a fundamental truth or belief. So, if you’re keeping score at home, the correct version of this sentence should be: “In principle, the judge’s decision should not affect the outcome.” Speaking of judging, we often seeJudgement” and “judgment” confused. I know it seems logical to use judgement (with an “e”), but in the U.S. we always drop the “e.” In the U.K. and Australia, both are used, judgement (with an “e”) is predominant. Same goes for “judgmental” vs. “judgemental.” Play it smart and drop the “e.”??

?

Compliment vs. Complement: These words sound alike but have different meanings. "Compliment" refers to a courteous expression of praise or admiration, while "complement" denotes something that completes or enhances another thing. Examples: “The color of your outfit complements your eyes.” “Receive a complimentary cup of coffee with any purchase!”

Login vs. Log in: When spelled as one word, “login” only functions as a noun or an adjective. However, when spelled as two words, “log in” functions as a verb. The word with a hyphen (log-in) has generally faded from use. Examples: “You can log in using your password.” “Don’t forget your login information.”

Site vs. Cite: Not to be confused with someone’s ability to see (i.e., sight), a “site” refers to a place where something is located, such as a jobsite or website. On the other hand, “cite” is used as a verb whenever you reference something as an example or source. Examples: “You can find that information on our site’s homepage.” “Whenever you use data from a report, make sure you cite your sources.”

Their vs. They're vs. There: These homophones often trip up even seasoned professionals. Their?(pronoun). A form of?they?that shows possession as in The dog walker feeds?their?dogs everyday at two o’clock.

They’re?(contraction). Joins the words?they?and?are. They’re?the sweetest dogs in the neighborhood.

There?(adverb). Indicates a particular place. The dogs’ bowls are over?there, next to the pantry.

There?(pronoun). Indicates the presence of something. There?are more treats if the dogs behave.

Further vs. Farther: ?Use “Farther” when you’re referring to physical distance, as in someplace that is far away. (Think “A” for actual distance). Use “further” for metaphorical or figurative distance. Examples: “The drive to the client’s office was much farther than I anticipated.” “I didn’t feel I needed to take the conversation any further.”


Ensure vs. Insure: Ensure: To make sure or safe. The company will ensure that all affected employees receive compensation.

Insure: To obtain insurance. The new office is insured against any damage caused by fire.

Stationary vs. Stationery: One letter makes all the difference. "Stationary" means unmoving or not changing position, while "stationery" refers to writing materials.


Everyday vs. Every day: ?When businesses try to communicate the value of their brands, there’s a big difference between “everyday low prices” and “low prices every day.” When spelled as one word, everyday is an adjective used to describe things that are common or occur daily. When spelled as two words, every is an adjective that modifies the noun day, and the phrase functions adverbially.

Examples: “The corner grocery store is known for its everyday low prices.” “Bill stays active by going for a walk every day on his lunch break.”


"I Couldn't Care Less" vs. "I Could Care Less”: If you say you "couldn't care less" about something, it means you don’t care about it at all. Sometimes you will hear people say "I could care less" in the same way such as: “I could care less of that stock drops. I don’t own it anymore.”

Grammarians will say that "could care less" is wrong because it should mean the opposite of "couldn't care less." Logically, if you?could?care less, it means you do care?some, so always go with “couldn’t care less” to make your point.

Conclusion

Not to be your high school English teacher, but having a solid command of the English language matters if you want to be taken seriously. After all, You're an Elite Professional; Don't Sound Like a Jamoke

#grammar; #businesscommunication; #thoughtleadership

?

要查看或添加评论,请登录

Hank Berkowitz的更多文章

  • Long Live the Whiteboard

    Long Live the Whiteboard

    My last post (The Power of Writing Things Down) generated more comments than usual. Many of you were intrigued by…

  • The Power of Writing Things Down

    The Power of Writing Things Down

    When I’m rushing out the door late for an appointment, my wife inevitably asks me to pick up some skim milk, real…

  • Don’t Be a Wise Guy (or Gal)

    Don’t Be a Wise Guy (or Gal)

    Lately I’ve been hearing more and more abuse of the suffix “wise” by people trying to make themselves sound more…

  • Ditch the Duplicatives

    Ditch the Duplicatives

    Just when I thought we were eradicating cliches like “space” and “low-hanging fruit” and “it is what it is” from…

  • Suffer from Completion Anxiety?

    Suffer from Completion Anxiety?

    During the peak of my marathon running days, there were plenty of times I’d be facing a 20-mile training run on a humid…

  • Back Up Your Facts with Real Sources, not AI

    Back Up Your Facts with Real Sources, not AI

    If you’re finding it harder to get your content past the compliance department and trade media editors, it’s not your…

    1 条评论
  • In the Financial Advisory Space? Stop Using These 7 Words

    In the Financial Advisory Space? Stop Using These 7 Words

    Space may be the final frontier, but it has no place in your business vocabulary. I can’t tell you how many times we’ve…

  • What Constantly Canceling, Rescheduling Says About You

    What Constantly Canceling, Rescheduling Says About You

    As a trusted advisor, most of you would never think of canceling or rescheduling meetings with clients at the last…

    1 条评论
  • What March Madness Teaches About Our Biases

    What March Madness Teaches About Our Biases

    With the first week of the NCAA Men’s Basketball tournament (aka #MarchMadness) in the books, many of you are lamenting…

  • Why It’s Hard to Edit Our Own Writing?

    Why It’s Hard to Edit Our Own Writing?

    Simple steps for breaking through Whether you have three books to your credit or agonize over a monthly blog post…

社区洞察

其他会员也浏览了