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Contrary to what some agencies would have you believe, every single one of us is capable of great leaps of creativity. HerioVisual's creative consultant, Anthony Smith, argues that the creative process should be well underway long before you even think about briefing an agency.

"As human beings we're amused and excited by things that are novel and ingenious. So when we hear an idea we like, we get a buzz. And in turn, when inspiration strikes and we ourselves have a great idea, we want to share it and watch it fly - sometimes passionately so! And these moments come to us all from time-to-time.

So at HerioVisual we don’t see creativity as something to be ‘bolted on’ at a later stage, but rather as an integral part of our working process. In our experience, with a simple change of mindset, organisations can liberate and powerfully apply their own creativity even before briefing an agency. 

We don't believe that great ideas are the sole province of an external agency, but that the most imaginative ideas and the most astute insights often come from those closest to the brand. 

The trick is to get into project early and to recognise these ideas. To test assumptions, to question what we think we already know and to ask difficult, sometimes obvious and often playful questions. And Herio can help you do that.

An idea spotted early on can flow through an entire process and weave itself into the fabric of a project. Inventiveness is as important logic and the two are both creative in different, but complementary ways. We find creativity inspires both the artistic and the analytical, creating a ‘can do’ momentum and bringing real cohesion.

Moreover, finding avenues of imaginative thinking can lead to unexpected discoveries. It uplifts and inspires. Freer thinking in turn helps us take on significant challenges and overcome them.

To quote Einstein, 'Creativity is intelligence having fun!'

So in summary, HerioVisual's creative consultants love to 'get in early' to help stimulate debate and develop ideas, way before you ever brief an agency. In fact, when you've worked-up your plan, we can help you develop a killer brief which will give agencies all they need to deliver their very best creative response."

Your next creative journey could begin with a simple call...

And we'd love to hear from you.

Find us at heriovisual.com.