You ?????? get that content done! (Part 2)

In case you missed it, last week I posted about one creative strategy?that you can use to get all of your great content ideas done without upsetting your team, schedule, or budget.

But wait, there’s more!

Strategy #2

An even more efficient strategy is to draw from your existing content.

Existing, sufficiently in-depth content is a treasure trove for creating associated content pieces with less effort and budget than starting from scratch. For instance, you can mine a white paper to create articles, blog posts, social content, and more. This strategy is especially good for keeping a campaign moving so you have new, ongoing opportunities to catch your audience’s attention.

You can also reverse that approach: gather existing white papers, articles, technical notes, blog posts, etc., to create a comprehensive e-book on a topic. Approached from either direction, using existing content to help meet new needs makes a lot of sense.

Content repurposing par excellence!

How do you use existing content to meet new content needs?

If you'd like to toss around ideas with someone, message me and we'll schedule a call. I'm here to help.