If You Fish With a Hot Dog You Might Catch Something!
Michael Rager
Fractional Chief Strategy Officer | CEO & Founder of Whiteboards N Whiskey | Helping Local Businesses Become World Class with Proven 3-Year Execution Plans | Expert in Business Growth, Strategy | Franchises Available
I remember when I was a kid, I occasionally caught a fish while fishing with a piece of hot dog, but I soon found out that didn’t happen as often as I would like. I often wondered why, and it wasn’t until I started watching TV fishing shows and reading magazines that I figured out that I actually needed to target different species of fish and fish specifically for them. Once I became focused on what I was specifically trying to catch, my success rate increased. I occasionally caught other non-targeted species, and these were great additions to my target. I finally understood Market Dominating Position!
When I initially got into business, my success was very similar to that child sitting on a dock, dunking a hot dog under a bobber. I sold something occasionally, but I never really targeted whom I was selling to and why I was selling to them. I had no idea what my marketing dominating position was!
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