If you are not first you are last!

In any business, you must have SEO as a part of your growth strategy. If you do not, I must simply say you are nuts or maybe just don't get it. In this short article, I will explain some basics that will help you get there.

The best way to explain SEO is to use a real-life example which is our own. The first step sounds the most simple; however, without the proper tools is very difficult. How do consumers find you? 

SEO = Be found on google!

The first thing I want you to do if you're going to play along is to install a couple of chrome extensions. 

FATRANK

KEYWORDS EVERYWHERE

Now that you have done this, you can start typing in searches to see how your audience may find you. I found two distinct keywords for what my business does that receive a high search volume. So this is what I went after with this strategy. 

For a Real Estate Business, it is pretty simple. The keywords people type into Google are "Real Estate (Your Suburb)" or Real Estate Agency (Your Suburb)."

Here are the action items you need to take. If you want to know a little more leave a comment and we can chat further. 

1) Build a page on your website www.yourrealty.com/real-estate-your-suburb 

2) Write 1600-1800 words of original content about the subject 

3) Make sure the keyword is featured clearly in the page title and meta description. 

4) The H1 heading of the page should also be the keyword. 

5) Feature the keyword as the image names also

Now once you have the page built, you have the real hard work to complete. This is where people give up; however, it is essential, and once you get it happening, it is not that difficult. 

In SEO, they speak about backlinks and anchor text which are industry terms. For the consumer, let's call them links on other websites with the correct text hyperlinked to your site. 

Here is an example of a backlink and anchor text to our keyword page. 

https://tweakyourbiz.com/business/outsourcing/real-estate-growth

Look through the page to find to links and click on them and see where they go. It is not an accident. Why did we want a backlink from this site? The DA "Domain Authority" is through the roof. This means we will get credibility from google by having a backlink from this website. 

Check the authority here https://www.seoreviewtools.com/website-authority-checker/

Anything over 40 is good! The reality though is any site with more than yours is what you want. You will now have to reach out and submit an article and see if they will accept your content. To get accepted on a guest post site, follow these steps. 

1) Read the requirements on the wordcount

2) Look at the categories and pick something that suits what you will write about. 

3) Submit it and wait! 

We have submitted articles to 100's of sites since our site kicked off in April 2019. We went through a restructure of the company, new business partners and new brand, so we had to be aggressive. 

If you do this consistently, there is no reason you will not get to 1st page for your keyword. 

Check out where we rank and if you do not believe us SEARCH HERE

Find our page on page 1 of Google :) 2900/searches monthly and that is one reason ShoreAgents is now exploding! I use our team of Real Estate Virtual Assistants for our SEO and Websites!

Thanks for taking the time to read this. If you got some value please share it so some others can too.

Disclaimer (don’t take this as gospel)

I do not claim to be an expert at business and I am not sure anyone really is. It is all a learning journey and I am just sharing a few points from mine that I hope can help some others.

Connect with me

LinkedIn: https://www.dhirubhai.net/in/stephen-atcheler-b6004662/

Twitter: https://twitter.com/StephenAtcheler

Email: [email protected]