Are You Experienced?

Architecture is not merely a design but an experience. Customer behavior has seen some massive shifts over the past few years.

To drive Experiences, you need Data which is your most valuable asset that lays the foundation for your CXM strategy by providing knowledge of customers and driving creative experiences.

In order to help create meaningful customer experiences, businesses need to measure content performance and customer behaviors.

A house is designed for a small number of its inhabitants and visitors. A commercial building may be in thousands. You can have the best creativity and structural engineering to meet these requirements. But your brand can have millions of visitors. Are you building and designing for the Right Experience? ?Presenting the right experience means understanding how data and content work together to improve the content process.

Experience is a shared responsibility across the entire organization.

Are you Experienced? You are, if……

• Do you have a business-led technology charter to guide the program?
• Is your organization ready for the next generation Use Cases?
• Are your systems and applications serving across business units or are they siloed?
• Are your KPIs aligned with the Customer Journey? Are you re-calibrating your KPIs as you learn more?
• Do you have curated customer-facing content that leverages years of evangelism best practices, solution knowledge, and strategic discussions?
• Do you have a technical and business team in place to execute the Charter?
• Is your Enterprise Agile and nimble to onboard these new systems, software and applications?
• Are you measuring content performance and customer behaviors?
• Have you centralized and standardized the content for marketers and IT?
• Is there a standardized language for your content?
• Have you centralized and standardized the data for marketers and IT?
• Is your data more easily understood through standardized data models and data validation?
• Are you combining authenticated and anonymous data without sacrificing?privacy?
• Are you bringing in data from multiple sources to create and enhance real-time customer profiles?
• Is your data model aligned towards your activation channels, destinations, segments?
• Are your data sources ingestion ready? Are they real time/ streaming data sources or batch ones?
• Are you empowering your data teams to generate and activate deep insights with self-serve SQL analytics and live business intelligence tools, as well as data science to run in-house AI and ML models and enrich real-time customer profiles with predictive insights?
• Are you personalizing millions of your users' experience in Real Time? At the same time?
• Are you only providing Personalized Experiences to your Customers / users? ?Are you able to Personalize at Scale? What about Intelligent Experiences?
• Are you offering AI/ML-powered personalization, recommendations and user experience? Are these enriched by customer profiles that update in real time based on data from every interaction on any channel — including CRM, web, mobile, AR, chat and more — even if it was anonymous?
• Are you personalizing very activity on every channel based on the same real-time profile?
• Are you activating profiles across devices and channels with dynamic identity graphs?
• Are you building predictive models and next best action? Are you leveraging Data science to improve experiences?
• Are you able to move and personalize Customer Journeys seamlessly between online and offline channels?
• Can your systems handle Profiles across B2C, B2B, B2P?
• Do you have a single CDP for managing both B2C and B2B lines of business? Are you creating Hybrid Profiles for both Consumer and Business Professionals?
• Are you Marketing responsibly to help brands operationalize data usage policies and give customers greater control over their information?
• Does your organization have the varied skills and competencies to drive the Right Experience? Like an Enterprise Architecture Committee, Center of Excellence, Enterprise Architects, Digital Strategists, ?Business Strategists, Business Leads, Product Specialists (CMS, Campaign, Analytics, Personalization, CDP etc), Business Applications Specialists, UI-UX Architects and developers, Middleware / Integration Architects, API Architects and developers, Data Architects and Data Engineers, Data Science Engineers,?Data Analysts, Infrastructure and Security Architects, Testing Engineers, Performance Engineer, Compliance and Legal Specialists?
• ............

If you are doing it, Great, You are Experienced !!!

If not then talk to us to Experience, the Adobe Experience Platform.

#Experience #AEP #AdobeExperiencePlatform #Digital #CustomerExperience