Are you not entertained?
Russel Crowe in the iconic arena scene from "Gladiator (2000)

Are you not entertained?

Generative AI is already writing a lot of social media content. What does that say about the state of human curiosity and creativity?

One of the first industries to be disrupted by #AI #artificalintelligence is content creation. Perhaps not immediately in the areas of long form scriptwriting or essays (although that's already happening) but certainly for short-form content: the kind that appears on your #socialmedia #newsfeed that you eat up every day.?

On the one hand, I get it. Often copy is written less for human consumption and more to cater to news feed and search engine #algorithms. Let's face it: this type of writing is more keyword optimization, trendspotting and timing than art.?#aicontentcreation

On the other, what does it say about how our brains have devolved thanks to digital media??

Copy written by machines for machines is nevertheless capable of capturing our collective attentions and prompting our brains to react. Curiosity and creativity used to be the things that set humans apart from other animals. But it turns out the right combination of images and keywords are more than enough to get us salivating over so-called #content, no different than a bell to Pavlov's dogs.

We fear Skynet and robots destroying us all but they don't need to. They're already succeeding is making us dumber.

How many of you are already using #ChatGPT to write your copy?

Andrew McArthur-Edwards

Group CEO @ Now Comms Asia | Marketing Communications, Creative Direction

1 年

I think curiousity is what is creating a lot of the content for social right now. We love a new thing to play with. What is the real point of social media anyway?

Carl Geraghty

knows what he's doing

1 年

Do you remember synthesizers? Same same

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