Are You Not Entertained? 2024's Top Box Office Hits & the Power of Cinema Advertising

24 Years Later – and the Gladiator Legacy Lives On

There is great anticipation for the release of Gladiator 2, it’s hoped that the sequel will live up to Ridley Scott’s visually stunning epic that has left a lasting impact on cinema.

Released 24 years ago Gladiator follows Maximus Decimus Meridius (Russell Crowe), a Roman general who is betrayed by the ambitious Commodus (Joaquin Phoenix) after the death of Emperor Marcus Aurelius (Richard Harris).

Set two decades after the original, the sequel follows Lucius Verus (played by Paul Mescal), the son of Lucilla, as he navigates the treacherous world of Roman politics and gladiatorial combat.

2024’s Box Office Champions: Family, Heroes, and Heart

With Paddington in Peru, Moana 2, Wicked and Transformers One exploring the early relationship between Optimus Prime and Megatron all in cinemas before the end of the year our Media Manager, Chester Moore , reviews the top 10 movies for this year to date by ticket sales.

Northern Ireland’s Love for the Big Screen

Throughout 2024 Northern Ireland has once again shown its love for cinema, across a lively mix of animation, comedy and blockbusters. With Inside Out 2 leading 2024’s box office with a huge ￡1.8m, and Deadpool & Wolverine close behind at ￡1.6m, it’s clear Northern Ireland is all-in on cinema this year. Not far behind, Despicable Me 4 charmed audiences with its familiar Minions, bringing in ￡1.5m.

Cinema Advertising: Making an Impact That Lasts

“A captive audience with big screen impact cinema advertising delivers brand stand out, we’ve used cinema as an integral part of multi-media campaigns for many of our clients including Belfast City Council , the Department for Infrastructure 's Road Safety Campaign, and Translink .” – Media Manager, Chester Moore

Curious about how cinema advertising can amplify your brand’s story in 2025? Schedule a chat with the Ardmore team about the best ways to bring your message to the big screen – and create lasting impact with audiences that are truly captivated.

Tell us below: what been your most memorable movie experience this year? And which releases are you most excited to see in 2025?