Are you drowning in a sea of data, or floating on a tide of insights?
There's a whooooole lot of data out there. But not all of it is created equal.
The best data is actionable, centralized, and shared by teams across your organization. And it should yield insights that help you make smarter business decisions.
If you're new to using product data, knowing where to start can sometimes feel overwhelming. So in this edition of ?The Product-Led Hub?, we've compiled some of our favorite resources to help you get from data point to actionable outcome, fast.
?? 8 KPIs every product team should measure
One of the central pillars of being a product-led organization is being data driven. Ideally, anyone at a company can easily access product data to inform their work and spur new ideas—whether they work in sales, marketing, customer success, product, or otherwise. As a result, there are certain metrics that matter most for each team and ways to best leverage all of this information.
For product teams in particular, this data replaces a past reliance on anecdotal information or gut instinct in decision making. By understanding what’s happening in their product and what users really think about it, today’s product leaders are equipped to create a product experience that truly adds value to their customers’ lives.
? 10 questions you can answer with Pendo data
There are plenty of questions you could ask—and answer—with data from Pendo. These ten are a great place to start!
Take a closer look at ten key questions you can answer with product analytics in Pendo, and learn how you can apply the same logic to your products. Each is accompanied by step-by-step instructions and a video showing the steps in action—organized into three phases of the user journey: activation, adoption, and retention.
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?? How to get the most value from all that product analytics data
Your data is only as powerful as what you can do with it.
For everything from making the right product roadmap decisions, to maximizing customer satisfaction, to driving better business outcomes, the consensus is clear: Companies need data, and lots of it. With the right data, a business can glean core insights about how users are engaging with their product (or whatever key digital experience is tied to it)—what’s working, where there may be pain points, and how customers generally feel about what’s on offer.???
Of course, analytics data is only as powerful as what you can do with it. So as you go about finding the right solution, it’s worth asking a few questions.
? How to use data to identify friction in your product
When it comes to customer health, today’s product teams need to shift from being reactive to proactive—which all starts with data. With product analytics, you can easily see how often users return to your product and which features they engage with—two signals of whether or not they are getting value. If users aren’t finding your product valuable, they’re at risk of abandoning it altogether and, eventually, churning.
Friction can include things like user interface copy that doesn’t make sense, a page where the CTA or “Next” button isn’t obvious, or a feature that requires a set-up step that users don’t know about. While these points of friction are often small, they can have immense consequences. They can be the difference between a user completing a key workflow to set up their account and abandoning your product altogether. Friction points cause frustration, and frustrated users aren’t likely to continue using your product or recommend it to others.