You Drink What You Pay For
Amanda Thomson
I'm Amanda Thomson - Founder & CEO of Purpose Driven B Corp NOUGHTY: Wine. Just Better. "Visionary Entrepreneur Revolutionizing the US/global beverage industry." Premium Non Alc Wine. Focus on purity, taste & quality.
Here's an interesting at-a-glance breakdown of the pricing behind a bottle of wine in the UK this year.
Take a look at Vinonomics breakdown. You don't have to dig too deep to see that over half of a ￡5 bottle of wine is tax. When packaging, logistics and VAT are taken into account, this leaves 37p for the actual wine.
We trust real grapes are used, but apart from that, and the alcohol content, we can't be certain what else is in the bottle. 'Buy one get one free' initiatives are increasingly popular in bars, pubs and in the supermarket, meaning the margin that's spent on actual wine could be even less than the 37p quoted above.
I'm not suggesting that only expensive wines are worth drinking. But I know that there has been a race to the bottom when it comes to the quality of certain wines, Prosecco among them. I'm always happy and willing to discuss the cost of wine, Thomson & Scott wines in particular. An informed drinker is a happy drinker, and my attitude to food is the same as to alcohol - I'd rather pay more to eat and drink better, and ingest less if I have to. That's my choice. I don't expect anyone to feel the same way, but the 37p factoid makes me feel a bit queasy, nonetheless.
Cheers to transparent pricing and labelling! And to celebrating quality wine, wherever we are lucky enough to find it.
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7 年Tasting from vast range of Medoc clarets this week. 10-￡20 ex Chateau with consistent high quality in breadth of range from full bodied to flirty. Region standing up to its reputation so far. Vineyard estate values in global terms look attractive based on your relative returns.
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7 年Thanks Amanda, in some markets it's a race to the bottom and transparency needs to show this in many markets.
I would question a bit the fixed input costs of packaging and logistics. Higher end wines tend to have better packaging and often heavier bottles. As such, higher cost of shipping (especially if you're buying a 6-bottle case vs a 12-bottle case). However, great article overall and I've been trying to explain this to people also.
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7 年This is my kind of infographic