Will you Dream Big with me?

Will you Dream Big with me?

Welcome to my weekly LinkedIn newsletter! Connected Fundraising Weekly will be?my way?of providing easy-to-engage insights around donor behavior, fundraiser enablement, and technology. I hope you enjoy the content, and please share if you think someone would benefit from what I'm writing!

New donor acquisition is taking a big hit in 2022 and will only get worse as a recession begins to take hold.?

The most cost-efficient way that nonprofits can make an impression is by investing in memorable digital moments that stick in donors’ minds. Yet many small to mid-sized nonprofits in particular struggle with this.?

That is why I'm excited about our Dream Big Summit that is being held virtually on July 26, 27, and 28. There will be three live sessions that are hyper-focused on practical ways that nonprofits can create a digital Generosity Moment in their work and give them guidance and inspiration from their peers in planning their upcoming end-of-year campaigns.

So what is the event all about and how can you get involved? Let's dive in!

Dream Big Basics

  • When: July 26, 27, and 28 live at 1pm Eastern
  • Where: Zoom Webinar + On-Demand Videos
  • How: RSVP here

What is a Generosity Moment?

The idea of a Generosity Moment is a simple one - it is the period that an organization can capture and convert the passion that someone has for their cause. This can come in the form of giving, RSVPing for an event, pledging volunteer hours, and other "hand-raising" activities.

So how will we unpack these moments next week?

Day One

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Our summit kicks off with the amazing Rachel Muir, who will be leading us through a session focused on laying the foundations of a great Generosity Moment. You’ll discover:?

  • ?Eye candy inspirational examples of creating “moments that matter” for donors?
  • How to get your communications to stand out in a sea of bland, beige nonprofit communications
  • Easy way to make donors feel like the heroes they are
  • ?The ‘virtuous circle’ of fundraising and how to use it to raise more
  • What an ask-to-thank ratio is and how to calculate yours
  • ?How to audit your current donor communications
  • ?Low tech and high-tech tools to maximize the personal touch for donors
  • Sample stewardship plan templates to make it easy

Day Two

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With the typical fundraising operation staffed by a handful of folks, nonprofits need to be focused and efficient with the energy they put into their operations. That is why I'm thrilled to have Team Gleason Foundation join us to talk about how they've established procedures to quickly spin up digital campaigns to meet the growing needs of their supporter base.

Everything from birthdays to fireworks displays can become a benefit, so hear from their team as they walk through how they tap into the passion that folks have and make it easy for them to create Generosity Moments.

Day Three

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There's no greater Generosity Moment in the world than GivingTuesday and so that's why I'm so excited to have Woodrow Rosenbaum join us to unpack the insights from their new report and how nonprofits can tap into the opportunity of a lifetime to create sustainable revenue growth.

Become Part of Dream Big

We’re inviting you to inspire others with your own stories of inspirational generosity moments that you’ve created between your organization and donors. Here’s what we’re looking for:?

  • Record yourself talking about an amazing moment you’ve created digitally in the past two years?
  • Make the video an mp4 or mov file that is under 2 minutes long
  • Fill out the form below and upload it

It can be anything that you’re proud of and doesn’t even need to be a big public campaign that you did. Did you do personalized videos for major donors? Did you connect program participants with peer-to-peer fundraisers in a special virtual event? Did you organize a hybrid volunteer event using social media? We want to hear about it.?

All submissions that meet the criteria will be part of an on-demand resource we’re providing to all Dream Big attendees and our Neon Cares committee will choose the most creative submission for a donation to the organization itself.

Submit your video here. I'm also following the #DreamBig22 on TikTok if you want to do things there!

Mallory Erickson

????Author & Host of What the Fundraising??Keynote Speaker ??Creator of Practivated, Power Partners Formula?? & Alignment Fundraising ?? Wannabe behavioral scientist ??Hyper-fixated on ?? social impact while ?? burnout

2 年

So excited about this! It’s going to be a great event!

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