You Don't Need a Word Wizard

Awareness is the single greatest barrier to any business getting in front of more customers.

And whether you love it or hate it (like I do), there’s no denying that social media is the best way to generate awareness.

If you own a business, the chances are you will have at least one social media page for your brand, and you’ve likely felt the struggle to create consistent content.

Time is precious to every business owner, and keeping on top of your social media posts can eat into that time. Sitting in front of a blinking cursor and trying to write a five minute post can quickly turn into an hour, leaving you feeling frustrated, and overwhelmed.

You might have even taken a sneak peak at your competitors and wonder if they have some kind of superhuman writing prodigy working for them. They have consistent posts, high engagement and they seem to have a never-ending list of fresh topics to talk about.

Where do they find the time?

While they may indeed have employed the magic of a word wizard, it’s more likely that they’re using a social media management tool. Slightly less exciting, but infinitely more useful for you.

Social media management tools have a myriad of benefits for businesses who need to stay on top of their social media.

One of those benefits is the ability to schedule your posts ahead of time with the help of a social media content calendar.

You might be wondering how it saves you time if you have to sit and schedule posts for the next month anyway. Surely it’s easier to think of topics and ideas as they come to you?

That idea works in theory, but reality rarely follows suit.

Running a business is unpredictable, and life is too. Think of those days when you needed to fix an unforeseen problem, or when a task you thought would be an hour took up the whole morning instead? And let’s not forget sick days.

When you suddenly remember that you need to sit down and write an engaging social media post, inspiration is nowhere to be seen. You just end up rushing through a half hearted post, or wasting long stretches of time trying to find something interesting to share with your audience. Those lost hours build up quickly.

Setting time aside at the start of the month instead will help you to stay on track, and ensure that your social media content runs smoothly while you focus on your business.

Don’t know where to turn to find the best social media management tool? There are several great ones out there and I have personally used?Hootsuite?and?Heropost?with great success.

But.. I have to admit I’m a bit partial here… and I now use our own software?BreacherCRM?which has a social media management tool within it as well alongside all of the other awesome tools for your business!

PRO TIP! You don't have to maintain and post to a page on every single social media channel that exists. Choose the one(s) that you know your customers spend the most time on and just start there. Don't even set up a page on the other platforms. A page with no activity can do more harm for your businesses online reputation than not having one at all.