NO! You don't need to get on Clubhouse, TikTok, Reels, Triller, or even Instagram.

I must be getting old and cynical. Either that or I've listened in on too many Clubhouse chats with people who are spending hours ... 10, 12, 20 hours a day, talking about the same things they are talking about on every other social channel. Nothing new. I do believe social media has finally made me lose my mind! Every day I have one of our clients asking, "Should I get on TikTok?" "Do I need to be on Clubhouse?" "What is Tapebook and do I need to be there?" "Shouldn't we be on more than just LinkedIn, Facebook, and Instagram?"

The challenge for most people is they can't even maintain an audience on ONE platform, let alone 6 or 7. You need to know where your ideal audience is hanging out. That single platform where that perfect client is spending time-consuming content. That is your first task...really define your ideal audience member. I know...I know... your product or service is for everyone or at least everyone between the ages of 20-65 who want to improve their life.

Define that ONE person that is so wonderful to work with because they pay you what your services are worth without asking for a discount. They love what you do for them and they tell you so. They are easy to work with because you know exactly how to serve them. That is the ideal person you want to scout out. You want to know if they are engaged more often on Facebook, LinkedIn, Twitter, or are they scrolling through TikTok videos with an intent to buy or hire someone?

Now... Don't move! You stay right where they are, and you show up every day or several times a week being so helpful, so interesting, so ... SOCIAL. You are going to provide value in such a way that this "person", and those like them, are going to wonder where you have been all their life. Go to their profiles and comment or ask questions ... on THEIR PROFILES. We call that "walking about." It shows that you are as interested in them as you want them to be in you.

Once you build traction there (and this takes more than 2 weeks), you keep building traction. Stay the course. You NAIL IT there, before you SCALE IT somewhere else. You need to prove that you can build an audience on ONE platform before you start skipping to every platform throwing a post here and there and leaving before you even see if there is someone interested.

So many people search for the easy button. They want to use schedulers so they can just post to all locations and then go on about their business without spending any time actually engaging with others. We all want people to engage with us and our content but we don't take the time to first engage with them. How many people send connection requests or friend requests with no message? At that point are you collecting or connecting?

So before contemplating yet ANOTHER social media platform to plaster your content on, be still, and look at going deeper right where you are.