?? You don't need 1000s of followers to have a thriving biz

?? You don't need 1000s of followers to have a thriving biz, in fact, I was getting my 1st sales with BRAND NEW accounts, and I was SELLING SOCIAL MEDIA SERVICES. If that doesn't convince you... I don't know what will ??

I often hear 'Brittany, I only have like 100 followers, I don't see how my business can grow as a result, is this even worth it?'

My friend, it is 100% worth it, and here's my reply:

"What are you doing with those 100 followers?"

Answer from the client = ??

Let's get real for a min...

Your social media content is one part of the equation. Great content keeps you top of mind. It's a constant thing, it takes work, but you NEED to be visible. Having 0 social media if someone goes to look you up, only to be met with nothing is kind of like saying 'I don't exist, or my doors are closed'.

But visibility is the start. Then comes engagement and BUILDING RELATIONSHIPS.

You know the saying: People do business with people they know, like, or trust. The have to get to know you (by discovering you from your content or website etc) before they can like or trust you. Your job with your content is to get them to take action once they follow you for a while.

But how do you get them to do this?

This is the growth strategy part, not the content strategy - they are 2 diff things!

This is where you take those 100 followers, and start to engage with them. Relationships are a two way street.?

Not getting comments or messages?

Ask yourself 'Am I leaving comments or engaging in DMs myself?'. If the answer is no, you've figured out the missing piece.

Your content goal is to have a presence and visible when someone looks you up.

But if you want to use social media to build relationships (aka leads and be your own referral source), then spoiler alert... you have to spend time engaging.

Want in on our daily/weekly engagement strategies? Sign up for the waitlist @ planthatsocial.club where we dive deeper into social media tactics to grow your business, and have fun doing it!

That's it for today friends, don't get discouraged if you don't have 1000s of followers – it's not necessary for success!

You are right where you need to be :)

And remember... social media doesn't work unless you do!

-Brittany