If you don't, you will lose.
Jonathan M.
Business Driver and Founder Velocity Invitational | Clearline Partners | filmIQ
I get hit on every day.
Good clickbait, but what I mean is that I get hit on by lead generation companies...every single day. This is because, in the current digital landscape, we are witnessing an unprecedented increase in the number of lead generation companies and the use of AI-driven marketing tools. This proliferation is creating a perfect storm, ironically leading to lower engagement rates and fewer success stories. The issue at hand? A surge of generic, one-size-fits-all approaches that are overwhelming potential customers and causing engagement to plummet.
The Problem: Diminished Returns in a Crowded Space
With an abundance of businesses competing for attention, the average potential customer is inundated with content. This saturation leads to a significant drop in the effectiveness of traditional lead generation tactics. The more companies adopt these generic strategies, the less impactful they become, creating a cycle of noise with diminishing returns.
The Solution: Deep Personalization
领英推荐
The way forward through this storm is not to contribute to the chaos but to differentiate within it. The key lies in substantial personalization. It’s no longer sufficient to understand just the basic demographics of your audience. Success in today’s lead generation landscape demands an in-depth comprehension of individual behaviors, needs, and challenges. Each interaction should be tailored to feel like a meaningful conversation rather than a general broadcast.
True personalization extends beyond simple token gestures like customizing a name in an email. It involves creating experiences that resonate on a personal level, using data intelligently and ethically to craft messages that address individual needs and aspirations.
As we navigate through this evolving digital age, the importance of the human element in our marketing strategies cannot be overstated. In a world increasingly dominated by automation and AI, personalization is not merely a tactic; it's a critical element for standing out and forging genuine connections.
#LeadGeneration #Personalization #MarketingStrategy #DigitalMarketing #AI
*Statista
Motorsport Network Sales & Business Development Executive | Sports & Automotive Media | Angel Investor & Advisor
1 年It’s aweful. I was having this conversation last week with a sales develolpment agency Ive been an Advisor to who uses data and software directionally to inform personalized outreach in the media sector. It is rooted in building relationships over a one-off, check the box transaction. Automation can do great things for modelimg and mapping, but it’s how you then commicate that. Naturally media is different than the tech/software sector, but still applies.
???? Cybersecurity for Canadian businesses | Cybersécurité pour les entreprises canadiennes
1 年To "address individual needs and aspirations" - this means value creation. If you can't create value right from the beginning, you're not providing any reasons for a prospect to want to engage with you. But yeah, it requires a bit more effort and thought.
Copywriting + strategy: fintech, tech, retail | author: Dream On debuts Summer 2025
1 年Yes. I can't imagine sending anyone the kinds of generic emails I receive every day. It doesn't take much research to find out if you're talking to the right person or to tailor the message to that person, that company and their needs. But that's why it's also easy to stand out. The bar has been set so low.
Business Driver and Founder Velocity Invitational | Clearline Partners | filmIQ
1 年Tagging my #businessdevelopment peers for feedback, pushback or amplification. Adam Dub Paul K. Dave Hellyer Francis Pilon Jabari Hearn Kevin "KD" Dorsey Evan Tsang Sara Tran Sarah Brazier??