If you don't look after your reputation, someone else will

If you are a high profile figure with the spotlight shining on you, then you'd better start looking at your online reputation and ensuring all the back doors are closed. Carly Fiorina certainly didn't do that. Politician and former business exec., Carly rose through the ranks to become an executive at AT&T and its equipment and technology spinoff, Lucent. As chief executive officer of Hewlett-Packard (HP) from 1999 to 2005, she was the first woman to lead one of the top twenty U.S. companies. More recently, Carly was the Republican nominee for the United States Senate from California in 2010, and has announced her candidacy for the Republican nomination in the 2016 presidential election.

And yet she didn't close all those back doors, and just look at the effect www.carlyfiorina.org (safe for work!).