If you don't like the road you are walking, start paving a new one!

If you are a new construction company on a road filled with long-standing and established competitors, with hard work and continual effort you will be able to pave a new road creating a niche to clearly differentiate yourself from your competitors.

Below are some great marketing ideas that could really help you on your way to paving that new road:

Highlight your reputation

As reputation is extremely important in the construction industry, highlighting your strengths and emphasising them in your promotional material is key to enhancing your reputation and encouraging new and repeat business.

Highlight your strengths

By focusing on advertising a project or service that your company does particularly well and is different from your competitors could enable you to become an expert in a particular area of construction. By concentrating on this specific area will definitely help make your brand become more memorable.

Promote experience

In order to build up trust among your existing and prospective customers, ensure they are aware of the years of experience in your team, highlighting where they worked, for how long, and what types of projects they completed.

Referrals

Word-of-mouth advertising is one of the most important elements in securing new business for your company. Having a referral system in place encourages past customers to recommend your services to new ones. For example, when a project is completed, offer satisfied customers an incentive for every referral they send you or testimonial they write.

Partnerships

When working on new projects there are others that you work with to make projects come to fruition. Each of these groups represent opportunities to collaborate to identify and attract business. By developing partnerships that could help you spread the word about your services, you can expand your reach and minimise your marketing costs and efforts.

Social media

Having a social media presence allows you to assemble a variety of customers in one easy-to-access place, e.g. potential customers can read testimonials from previous customers, photos of past sites can be posted, and users could post their own pictures of your construction projects. It can also be a great way of targeting customers within a specific geographical area.

Promotional products

Promotional products are an effective way of increasing your company's brand identity. Stationery promoting your company's name, logo and contact information gives your customers a constant reminder of your company. Also, brand apparel is a great way to promote your company. When worn by employees on site, it gives your company a very professional look.

Equipment Branding

Branding your company's vehicles, machinery and equipment with a recognisable logo and contact information gives your company name a presence at all the sites you attend. Establishing local and regional brand identity with a uniform vehicle logo and colour scheme makes your equipment and company stand out from the competition. Product and company are often synonymous in the minds of consumers, and visual presence can really help to establish a trustworthy corporate identity.

Sponsorships and charitable initiatives

Sponsoring local sports teams and community events or charitable initiatives can give your company a human element that conveys reliability and trustworthiness to your potential client base, while also helping with brand recognition.

Print Media

Research weekly and monthly publications focused strictly on your areas of the construction industry. Publications range from those tailored to small contractors, to larger contractors. Purchasing advertising space or having your company profiled in one of these publications can enhance brand exposure and credibility.

Website

A well-designed and easy to navigate website can allow potential customers to see photos or videos of your latest projects, read testimonials from satisfied customers and learn about the background and experience of you and your team. Linking your site to other construction-relevant pages on the web via banner ads is also an effective way to gain new clients.

Trade Shows

These events provide good opportunities for construction professionals to interact with an audience likely to be interested in your services and can be a good way to form relationships and develop prospects.

It would be great to help you pave that new road!

Therefore, if you are a business looking for marketing support on any of the above elements, to have more free time to work on other areas of your business, then please get in touch. Tel: 07557 040 830 or e-mail: [email protected]

Many thanks for reading!

Clare