You don’t know what you don’t know ??

SPOTLIGHT ON

Building a brand-led campaign

There are a lot of B2B brand campaigns out there, but how many of them are brand-led? Unsurprisingly, not so many. We get it. It’s challenging to launch brand-led campaigns in an environment that focuses so heavily on ROI and strict attribution. Tides are shifting, though, and creativity is becoming king. Customers are less and less interested in hearing the same B2B messaging over and over again. They want to be entertained and they want to know who your brand is.

Our new campaign, ‘Now You Know’, is Typeform’s take on a distinct, creative brand activation. It’s a reminder that you don’t need to be a mind reader to know your customers. You just need to ask them directly (by using Typeform, perhaps). To drive home our excitement, we invite you to experience ‘Now You Know’.

Read on for a behind-the-scenes look at how we pulled off a brand-led B2B campaign and check out some of our favorite resources for collecting and applying customer data.

INSIGHT

What to know about 'Now You Know'

Dive into the how and why of our latest campaign with our Senior Director of Brand, Kevin Branscum . From the driving strategy to the specific creative, we cover it all. Plus, hear from a few of the creative minds over at Red Antler on how they brought the personality of Typeform to life.

Read more

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