You don’t just want more leads for your business!

Everyone wants more leads! But it's not enough to simply generate leads. Those leads must be of a high enough quality so they’re more likely to convert into sales. Those leads must be ready to have a conversation with you. Otherwise, your sales teams are wasting their time.

Want fewer (but higher-quality) leads for your business??

A higher-quality lead is already interested in your business, service and/or product. They have been targeted, engaged and nurtured from MAL to MQL to SQL.

"That Media Thing helped translate the features and benefits of our platform into compelling arguments that made potential customers sit up and listen.”

Helen Aboagye - Chief Marketing Officer, Imagen

At That Media Thing, we generate SQLs through a multi-touch Demand Gen Pipeline Marketing Strategy, taking prospective customers at varying points of their customer journeys and exposing them to different pieces of content, different pieces of creative and different narratives.

Each narrative touch point aims to engage prospects in a slightly different way, moving them down the sales funnel from Awareness and Nurture to Conversion. It’s a proven method that emphasises quality (e.g. fully qualified and marketing ‘opted-in’ leads) over quantity, resulting in a higher conversion rate and, ultimately, better sales results.

That Media Thing builds tuned and targeted demand gen pipelines for specialist audiences, driving down Costs Per Lead while also vastly improving the quality of fully qualified leads compared to other agencies.

Click to find out more.

Want to know how we can help you refresh your marketing strategy, and to create bespoke audiences that are engaged, nurtured and ready to buy?

Request an initial Discovery VC by sending an email addressed to co-founders Ian and Henry at [email protected]

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"TMT are great to work with. They are fast and responsive, at times challenging our own assumptions, as well as presenting qualified arguments for trying new and innovative approaches that have delivered measurable results."

Helen Aboagye - Chief Marketing Officer, Imagen

"Our goal was to build new audiences ... and capture leads from those likely to take their relationship with IBC to the next level, including investing in commercial opportunities."

Jo Mayer - Marketing, IBC - International Broadcasting Convention

"That Media Thing's skill with social media management enabled ASUS to engage with a highly-targeted audience in a positive way, generating awareness of ASUS business products and increasing our brand perception in a way we could not have achieved through traditional marketing solutions."

Alan Spohr - Marketing Director, ASUS UK

"This resulted in a high-percentage of click throughs to destination pages, subsequently delivering solid and measurable returns on our investment."

Diana Stokey - Vice President Marketing, RCS Sound Software