If you don’t have a good model for success, just look at what everybody else is doing and do the opposite.

Standout from the crowd, expanded.

Back to Earl Nightingale:

If you don’t have a good model for success, just look at what

everybody else is doing and do the opposite.

That’s exactly right.

There are so many cases that are easy to see when you look a bit under the surface where someone just did the opposite of what everyone else was doing in a market and captured the “lion’s share” of the customer base.

And, by the way to tell you something that you already know.  

Financial Advisors are just a step above engineers and CPA’s as a group for being thought of as having little or no personality.   BORING with a capital B.   It’s not exactly difficult to standout from the crowd on that one.

Again, nothing that I’m saying is about offensive for the sake of being offensive.

What I am saying is that there are clearly “subgroups” of people, many of those subgroups are those with similar interests and hobby’s – perhaps the same stuff you are into already.

That’s similar to having a “Niche”

That’s an important concept as well.

You can be the person who’s Niche is anything from Microsoft employees to being THE Guy for Dentists.    It’s certainly useful that you find a group who are going to fit your “Avatar” client – your ideal client.  Depending of course, on what you are trying to accomplish in your practice it’s best to target a niche (& subgroup as well) that’s likely to have the minimum income and/or minimum assets that you are targeting to accomplish your goals.

It might be easy for example to target individuals who have a job that’s unlikely to give them the assets that you’re targeting (hairstylists, folks bagging in grocery stores, etc) or target a subgroup of hobbiest who are unlikely to have the assets or income that you’re targeting.

In everything you do it’s important that you:

1.     Put PERSONALITY into everything.   In writing, video, audio – everything.

2.     Look at your hobbies and interests and, figure out areas to put emphasis on those areas.  Be a character.  Be interesting.

3.     Never focus on EVERYONE should be a client, narrow cast and focus.

4.     It’s always easiest to “be one of them” to resonate with people who have similar interest and experiences.

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Stephen Oliver’s Wealth Mastery was founded in 1999 (previously also known as Extraordinary Marketing.)   Our program is designed for Financial Advisors and similar professionals to teach them effective sales, marketing, and practice management practices.

We provide a combination of mentoring, coaching, peer support and accountability to grow financial practices utilizing a range of focused and effective marketing and sales processes.

For Financial Advisors we provide a free package of support materials that includes two special reports: “10 things that you must do to grow your financial practice,” “Social Media Marketing for Financial Advisors,”  Along with two of Stephen Oliver’s business growth books: “Everything I Wish In Knew When I Was 22,” and, “The Way of the Mile High Maverick” along with several valuable training videos that include “The Bozo Explosion,” and “Key Growth Secrets for Financial Advisors.”    Receive these free gifts at: https://www.AdvisorWealthMastery.com

You may contact us at:  [email protected] or, by phone or text at 1-303-808-8719.   

About Stephen Oliver.   Stephen Oliver graduated from Georgetown University with a degree in International Economics, expecting to go onto a Harvard or Wharton MBA then onward to Wall Street.  Instead he ended up in Denver, an started 6 martial arts schools in 36 months.   He ended up with over 2,500 active students and promoted one of the largest martial arts tournaments in the country along with 100’s of other events.   Very early on professionals ranging from Financial Professionals, commercial realtors, lawyers to, of course other martial arts schools sought him out as a consultant on Marketing, Sales, client relations, and staff development.   He completed his MBA in 1992.  His first book in 1999 was on using the internet to market a small business.   Since then, he’s written a number of books on business management, marketing, personal development, and sales and has worked with 100’s of clients on growing their businesses aggressively and effectively.   He’s taught business seminars all over North America and has shared the stage with speakers ranging from former NYPD commissioner Bernard Kerik to Tony Robbins and Brian Tracy to marketing guru’s such as Dan Kennedy and Jay Abraham.  More at LinkedIn:    https://www.dhirubhai.net/in/stephencoliver/