If you don't have enough time to give your social media strategy the attention and focus it deserves, then find someone who does.

Despite the benefits that social media marketing can offer companies from various industries, most regard the process itself to be painfully time-consuming. 

The more you post and interact with your social media followers, the better your results will be - but most people find that they don't have the time, or the inspiration to create a constant stream of unique and engaging posts.

Fortunately, there are a few tricks that you can use to maximize the level of social media content you're sharing with the world, while minimizing the amount of time you need to spend on improving your strategy.

The following tactical strategies could lead to higher engagement, better online relationships, and an effective solution for brand awareness.

1.  Create a Schedule and Stick to It

It sounds basic, but there are times during the day when certain audiences are more likely to pay attention to their social media feeds.

If you can pinpoint the exact periods when your market is likely to be browsing online, then you can reduce the need to post constantly in the hope that one of your quotes or advertisements will eventually capture the attention of someone that matters.

While creating a strict schedule does mean dedicating yourself to a specific set of tasks every day, it can help to organize your social media marketing strategy more efficiently, so you get better results, for less effort.

2.  Use the Right Platforms

Social media isn't a one-size-fits-all strategy for marketing. There are a wide range of different platforms out there that you can use, including Pinterest, Twitter, LinkedIn, Facebook, Google+, Instagram and Snapchat - but that doesn't mean that you should be using all of them.

Many businesses assume that the more they interact with different social media audiences, the better their results will be in terms of traffic and engagement.

However, if you're wasting time posting on a platform that doesn't compliment your industry or brand, the negatives will likely outweigh the positives.

Look at your brand carefully and consider which platforms will support you best. Most companies benefit from using a Twitter and Facebook page, but those with a great deal of imagery to share can also see great results on Instagram, or Snapchat.

3.  Delegate or Outsource

Finally, if you don't have enough time to give your social media strategy the attention and focus it deserves, then find someone who does.

While you might not want to spend more out of your budget on hiring an expert, the investment can be worth it in the long run when you find that you have better results from your campaign, as well as more time to focus on other aspects of your business.

Rushing your social media efforts won't do much for your company, as it often leads to mistakes, poorly conducted strategies, and missed opportunities. If you can't take the extra pressure, give it to someone else.