if you don't do this, you will fail. . .

Yes, I know, I know, a bit of a dooms day message this time.

But it really, truly is important and something that so many do wrong.

And that's believing that they know it all already.

They think they KNOW what their clients want and need, because they've been there themselves. . .

Well. They WERE there. But they aren't there any longer.

That's a HUGE difference.

You will always be at least a couple of steps ahead of your prospects and clients, and that means that you have gained new knowledge, new insights and even a new vocabulary.

As an example - in my corporate days I would never, ever have spoken about Limiting Beliefs.

"Say what?!" I would have said, "Limiting What?!"

If you had told me back then that "Hey Josefine, you don't dare to pursue your dreams, because you have limiting beliefs."

My reply would have been "Yes, sure..." and I would have hired a different Coach, because I wouldn't have understood that language, and I would have thought that someone who speaks like that has NO CLUE about what I need.

"Okay, okay, I get it..." you might say, "so, how do I figure this out in that case?!"

That's a very good question! Straight to the solution! That's how I like it too!

You do market research.

1. Talk to people / interview them
2. Create and share a survey with open questions (this is REALLY important! no predefined questions or tick boxes. remember, you need to keep an open mind. You want to know what it is that they think and feel)
3. Research social media - e.g. Facebook Groups are a goldmine for this

Don't overthink it. Just do it.

I NEED YOUR INPUT TOO ??

As a former Corporate Executive turned Business Growth Strategist, I have already helped hundreds of Coaches in my workshops, courses and program gain clarity and reach that next desired level in their business.

But, I also know the value of never assuming that you know everything (walking the talk here...), whereas I will kick off 2023 by conducting market research to make sure I meet my current and future clients' needs.

I for sure don't want to kick off 2023 shooting right beside the target (and neither should you).

So, if you're a Coach, OR you're thinking of starting your Coaching Business and you're open to give me 30 minutes of your time for a Market Research Call (which is definitely NOT a sales call) I will make sure that we spend an additional 30 minutes after you've replied to my questions, to arm you with new insights and resources that will set you up for success in 2023!

Just to make this Crystal Clear - this is NOT a sales call.

https://calendly.com/josefinewanner/market-research

Book your slot TODAY, as I only have a few slots available.

Once they're gone, they're gone.

Looking forward to our chat!

// Josefine

PS. I will even share my questions with you AFTER our call, so that you can conduct a similar Market Research too. You can use the questions for both a survey, and interviews - AND they also form a fantastic framework for what information you're looking for when researching the FB Groups.

Book your slot here!